E-commerce Strategy Director
1 week ago
Prestige Consumer Healthcare, a leading player in the over-the-counter healthcare and women's health categories, is seeking an experienced E-commerce Strategy Director to drive sales and marketing strategies on Walmart.com.
Sales and Marketing Objectives:- Develop and execute strategic sales initiatives to drive revenue growth and achieve sales targets on Walmart.com.
- Plan, execute, and optimize marketing campaigns to increase brand visibility, drive traffic, and generate sales on the Walmart.com platform.
- Sales Strategy Development: Utilize data analytics and market research to identify opportunities for growth and develop targeted sales initiatives to drive results.
- Marketing Campaigns: Collaborate with cross-functional teams to plan, execute, and optimize marketing campaigns that meet business objectives.
- Product Merchandising: Optimize product assortment, pricing, and placement to maximize sales performance and enhance the customer shopping experience.
- Data Analysis and Insights: Leverage data analytics and market research to gain insights into customer behavior, market trends, and competitive landscape, and leverage findings to optimize sales and marketing strategies.
- Bachelor's degree in marketing, business administration, or a related field.
- Minimum of 3 years of experience in e-commerce sales and marketing roles, with demonstrated success achieving sales targets.
- Strong understanding of e-commerce platforms, digital marketing channels, and online consumer behavior.
- Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders and drive alignment across teams.
The noise level in the work environment is usually moderate. This role requires a hybrid work schedule, with Tuesdays, Wednesdays, and Thursdays spent in our Tarrytown office and Mondays and Fridays working remotely. We follow a hybrid work schedule, ensuring flexibility while fostering collaboration and teamwork.
Estimated Salary Range:$120,000 - $140,000 per year, considering the cost of living and market rates in the employee's work location.
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