Marketing Manager, Brand Partnerships

1 day ago


New York, New York, United States Foot Locker Full time

About Us

Foot Locker, a leading retailer of athletic footwear and apparel, is seeking a highly experienced Marketing Manager to lead our Partner Marketing efforts.

Overview

This role will be responsible for developing integrated marketing plans for select partner accounts that drive brand love and value for Foot Locker. You will work closely with the VP Partner Marketing to concept, pitch, and execute initiatives that drive customer demand and support overall strategic objectives.

Responsibilities

  • Partner with key accounts to co-create big ideas that differentiate Foot Locker in the marketplace
  • Develop annual partner plans with aligned campaign goals and KPIs, lead their execution, and analyze and report on program results
  • Track both brand and sales targets to manage investment in line with sales requirements
  • Use data to develop unique insight-led ideas, collaborations, and activations to populate plans and drive demand
  • Develop strategy to meet brand goals and write program briefs to realize the strategy
  • Collaborate cross-functionally and globally with Project Management, Brand Marketing, Creative, Product, and Merchant teams to develop and maximize growth opportunities with partners
  • Bring strong communication, organization, and account management skills
  • Provide team leadership, coaching, and mentorship to support the Partner Marketing team as it continues to evolve and grow

Qualifications

  • 10+ years of marketing experience within a multi-vendor retail environment
  • 5+ years of team management experience
  • Experience working with sneaker brands, particularly Nike
  • Proven history of driving successful and measurable campaigns and programs utilizing strategic frameworks
  • Confident leader and problem-solver with ability to work in a deadline-driven work environment

Salary and Benefits

The estimated salary range for this position is $134,000 - $169,000 per year. In addition to a competitive salary, this role is also eligible for short-term incentives that align with individual and company performance. Our total compensation package includes employee discounts, paid time off, medical, dental, vision coverage, 401(k), Roth 401(k) stock purchase plan, life insurance, flexible spending account, opportunities for advancement, tuition reimbursement for qualified courses, and a strong company culture.



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