Strategic Brand Development Manager

1 week ago


Elizabeth, New Jersey, United States Paragon Staffing, LLC Full time
Job Summary

We are seeking a highly skilled Strategic Brand Development Manager to lead our brand marketing initiatives and drive business growth. The successful candidate will be responsible for developing and executing compelling brand plans that meet or exceed sales, gross margin, and EBIT targets.

The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to collaborate with cross-functional teams to successfully navigate projects through the stage gate process. Additionally, they will be able to develop and maintain the product portfolio, managing products through their life cycle from new product launch to discontinuation.

Main Responsibilities:
  • Develop and execute comprehensive brand strategies that align with business objectives
  • Lead cross-functional innovation teams to successfully navigate projects through the stage gate process
  • Develop and maintain the product portfolio, managing products through their life cycle
  • Collaborate with internal creative and digital teams to develop insight-driven content
  • Partner with sales to develop compelling customer programming
  • Represent the 'voice of the consumer' to the organization and stay abreast of category trends and insights
Requirements:
  • College Degree (BA/BS) required; graduate degree (MBA) a plus
  • Minimum of 5-7 years brand marketing experience
  • Familiar with leading new product innovation initiatives
  • Computer proficiency on all MS Office applications, advanced PowerPoint and Excel skills
Benefits:
  • $65,000 - $70,000 per year
  • 2 weeks paid vacation prorated from start date
  • 8 sick/personal days
  • 9 paid holidays
  • 401k 3% Company Match and annual profit-sharing bonus
  • Comprehensive Medical, Dental, and Vision benefits
  • Free Life insurance and Short-Term Disability Insurance

Neptune City, New Jersey



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