Strategic Account Growth Specialist

10 hours ago

Wilmington, North Carolina, United States nCino Full time
Company Overview

nCino is a global leader in cloud banking solutions, offering exciting career opportunities for individuals who want to make a meaningful impact.

Job Summary

We are seeking a Strategic Account Growth Specialist to join our team. In this role, you will be responsible for developing and implementing multi-faceted account-based marketing campaigns to drive inbound and outbound leads and sales opportunities across our accounts.

Estimated Salary Range:

$65,800 - $108,600 per year, based on market data and alignment with our compensation philosophy.

About the Role

This is a high-energy, entrepreneurial environment where you will collaborate closely with Sales and Marketing teams to help pinpoint key insights about target accounts. You will use these insights to customize content and communication approaches for the purchasing teams at these accounts.

Key Responsibilities
  • Develop and implement account-based marketing strategies to further brand awareness and drive pipeline growth and revenue, working in alignment with sales goals and business objectives.
  • Proactively collaborate with sales partner(s) to ensure that ABM activities are aligned with activity within targeted accounts.
  • Develop campaigns utilizing marketing collateral such as white papers, case studies, landing pages, and virtual events to drive interest within targeted accounts.
  • Collaborate with Global Market Strategy team, Creative team, and content creators to execute campaigns across multiple platforms and areas of business.
  • Effectively communicate, collaborate, and engage with the Sales team on marketing programs on a regular basis.
  • Work with tools such as Salesforce, Marketo, LinkedIn, 6sense, Postal, and others to organize, build, and track campaigns and measure ROI.
  • Develop and maintain comprehensive target account profiles and prospect personas.
  • Understand nCino's sales process and study industry trends and win/loss analyses to identify opportunities to reconnect with lost prospects or create net new prospect conversions.
  • Create collateral to be used in ABM efforts, including writing campaign copy, requesting and organizing graphics, and defining campaign parameters and audiences.
  • Approach campaign development with a 'test and learn' perspective, being open to making optimizations based on what the data shows.
Required Qualifications
  • Bachelor's degree in Marketing or Business, or a combination of experience and education.
  • Minimum 2 years' experience in B2B digital marketing, field marketing, or account-based marketing.
  • Ability to independently create marketing content for campaigns from concept to execution for measurable results.
  • Attention to detail, an eye for graphics, and strong writing skills.
  • Excel and Salesforce report building skills.
  • Ability to problem-solve, follow strategic direction, synthesize data, and execute projects independently.
  • Strong presentation and communication skills.
  • Ability to make strategic suggestions for ABM programming based on account research and insights.
  • Ability to multi-task and manage competing stakeholders and priorities.
About Our Culture

We value diversity, inclusion, and equality, and strive to create workplaces where employees feel empowered to bring their authentic selves to work. If you thrive in a fast-paced, entrepreneurial environment and have a passion for marketing, we encourage you to apply.

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