Gap Inc. Data Strategy Lead
5 days ago
Gap Inc. is a leading global apparel company with four brands: Old Navy, Banana Republic, Athleta, and Gap. Our mission is to inspire people to express themselves through fashion.
We are seeking an experienced Data Strategy Lead to join our Marketing Intelligence team. The successful candidate will lead the development of data-driven audience strategies that drive business growth across our portfolio. As a key member of our leadership team, you will work closely with cross-functional teams to craft and deploy insights that inform marketing decisions.
Key Responsibilities:
- Collaborate with Channel Planning & Activation and Media agency partners to iterate and update audience strategies
- Contribute to leveraging first- and third-party data sets to build target audiences that optimize media effectiveness across our brands
- Work with the MadTech product team and Gap Inc.'s data science teams to identify priorities for the roadmap and incorporate net new capabilities into the data strategy
- Act as a key collaborator and resource for brands during planning process to build compelling audience strategy and provide a holistic view of overall portfolio strategy
- Provide strategic and tactical support for media campaigns by identifying relevant audiences and ensuring implementation and delivery
About You:
- Established experience in audience data strategy and team management
- Proven track record of collaborative leadership, team building, and managing individual contributors
- Experience using data and insights from multiple sources to provide actionable recommendations
- Strong understanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Data Privacy and Suppression, Segmentation) and latest regulatory developments
What We Offer:
- Competitive salary: $120,000 - $160,000 per year, depending on location and experience
- Opportunities for professional growth and development
- Collaborative and dynamic work environment
- Comprehensive benefits package, including health insurance, 401(k), and paid time off
Location:
This role can be based in either San Francisco or NYC, with the ability to work remotely part-time.
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