Senior Content Marketing Strategist
4 weeks ago
Siege Media is a rapidly growing, remote-first organic growth agency recognized for its innovative approach to content marketing. We're seeking a highly skilled Senior Content Marketing Specialist to join our team and contribute to our mission of delivering exceptional content to our clients.
Key Responsibilities:
- Develop creative content ideas and pitch them to journalists and bloggers to enhance visibility through SEO and secure high-quality backlinks
- Create customized prospect lists and templates tailored to clients' industries
- Adapt tone and complexity of content to effectively engage with diverse audiences and align with relevant style guides
- Design and implement engaging content strategies for client social media accounts
- Assist with project management tasks, including client communication and reporting
- Master the art of crafting compelling titles to boost CTR and press coverage
- Nurture relationships with writers, reporters, and web editors
- Produce high-quality web copy to market diverse verticals
- Deliver a reliable, solutions-oriented approach to growing clients' online presence
Requirements:
- Passion for public relations, data-driven content, email outreach, and media relations
- At least 3 years of experience in content marketing, preferably with published work on reputable news sites or industry blogs
- Intermediate SEO knowledge, including proficiency in SEO tools and their application to improve client websites
- Experience conducting surveys and crafting compelling stories from data to pitch to national news outlets
- Strong project management skills, with the ability to handle multiple projects while maintaining effectiveness
- Close attention to detail and a focus on creating high-quality content
- Proven ability to generate creative ideas that attract attention online
Preferred Skills:
- 4-year degree in English, marketing, or a related field
- 2-4 years of experience working with the press, reporters, or national/international news outlets
- Experience using Google Workspace, Smartsheet, Zoom, and/or Basecamp
- Experience creating thoughtful client reports using SEO tools like Google Search Console, Google Analytics, and Ahrefs
- Understanding of HTML/CSS and comfort uploading content to WordPress and similar Content Management Systems
- Experience collaborating with design teams and providing guidance on design and UX best practices
The salary range for this position is $58,000.00-$71,000.00 DOE. This role is 100% remote and based in the US. Please upload the following during the application process:
1. Your resume
2. A short introduction/cover letter
3. Two relevant blog posts (ideally over 500 words)
4. An example pitch email to a relevant media outlet for this post: https://www.thezebra.com/stories/self-driving-rideshare-survey/
Please note that Siege Media values diversity and encourages applicants from diverse backgrounds to apply. If you require reasonable accommodation to complete our application or interview process, please let us know.
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