SEM Marketing Specialist
7 days ago
We are seeking a highly skilled and results-driven SEM Marketing Specialist to join our in-house digital marketing team. The ideal candidate will have a minimum of 2+ years' experience in SEM marketing and a strong understanding of Google Ads, Microsoft Ads, SA360, Campaign Manager, and GA4.
KEY RESPONSIBILITIES:
- Plan and execute digital marketing initiatives across multiple platforms.
- Drive campaign performance through optimizations and A/B testing strategies.
- Provide performance reporting and insights on various digital marketing initiatives.
- Lead active communication between different Good Sam lines of business and the digital marketing team.
- Support the development of coordinators and lead by example with a positive attitude.
REQUIREMENTS:
- Minimum 2+ years' experience as SEM Specialist, SEM Coordinator, digital marketing coordinator, or equivalent external experience.
- Advanced knowledge of Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4.
- Ability to pull, analyze, and derive insights from channel reports.
- Self-motivated team player with professional, detail-oriented, and excellent oral and written communication skills.
SKILLS AND TALENTS:
- Able to lead campaign builds in commonly used platforms.
- Source and provide materials from multiple sources to organize and execute desired strategy.
- Proven ability to identify trends in current space to optimize and create increased performance of existing and/or new campaigns.
CAMPAIGN INITIATIVES:
- Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4.
REPORTING AND INSIGHTS:
- Provide performance reporting and insights on various digital marketing initiatives.
TEAM COMMUNICATION:
- Lead active communication between different Good Sam lines of business and the digital marketing team.
LEARNING AND GROWTH:
- Support the development of coordinators and lead by example with a positive attitude.
COMPENSATION AND BENEFITS:
- $55,335.00-$83,055.00 Annual.
- Paid Time Off, 401(k), Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave, Tuition Reimbursement, and on-the-job training opportunities.
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