SEM Marketing Specialist

7 days ago


Chicago, Illinois, United States Camping World Full time
JOB SUMMARY

We are seeking a highly skilled and results-driven SEM Marketing Specialist to join our in-house digital marketing team. The ideal candidate will have a minimum of 2+ years' experience in SEM marketing and a strong understanding of Google Ads, Microsoft Ads, SA360, Campaign Manager, and GA4.

KEY RESPONSIBILITIES:

  • Plan and execute digital marketing initiatives across multiple platforms.
  • Drive campaign performance through optimizations and A/B testing strategies.
  • Provide performance reporting and insights on various digital marketing initiatives.
  • Lead active communication between different Good Sam lines of business and the digital marketing team.
  • Support the development of coordinators and lead by example with a positive attitude.

REQUIREMENTS:

  • Minimum 2+ years' experience as SEM Specialist, SEM Coordinator, digital marketing coordinator, or equivalent external experience.
  • Advanced knowledge of Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4.
  • Ability to pull, analyze, and derive insights from channel reports.
  • Self-motivated team player with professional, detail-oriented, and excellent oral and written communication skills.

SKILLS AND TALENTS:

  • Able to lead campaign builds in commonly used platforms.
  • Source and provide materials from multiple sources to organize and execute desired strategy.
  • Proven ability to identify trends in current space to optimize and create increased performance of existing and/or new campaigns.

CAMPAIGN INITIATIVES:

  • Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4.

REPORTING AND INSIGHTS:

  • Provide performance reporting and insights on various digital marketing initiatives.

TEAM COMMUNICATION:

  • Lead active communication between different Good Sam lines of business and the digital marketing team.

LEARNING AND GROWTH:

  • Support the development of coordinators and lead by example with a positive attitude.

COMPENSATION AND BENEFITS:

  • $55,335.00-$83,055.00 Annual.
  • Paid Time Off, 401(k), Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave, Tuition Reimbursement, and on-the-job training opportunities.


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