Strategic Product Marketing Director
8 hours ago
Sonic Healthcare USA is seeking a seasoned Strategic Product Marketing Director to spearhead product messaging, positioning, and marketing plans for our Diagnostic Solutions division. This role will require the ideal candidate to possess strategic thinking, business acumen, and exceptional communication skills to drive campaign strategy and execution.
Key Responsibilities:
- Develop and manage product offerings through full lifecycle management.
- Create multi-generation product plans, positioning, and pricing strategies.
- Conduct market analysis to support new product offerings and enhancements.
- Utilize Voice of Customer research to inform product development and marketing strategies.
- Evaluate market trends and sales potential, proposing forecasts with actionable plans to achieve market share.
Requirements:
- Bachelor's degree required, preferably in business or marketing; MBA preferred.
- 10+ years of relevant experience in product management and marketing within Life Sciences.
- Strong background in product marketing, with experience in direct-to-patient and physician marketing.
- Fundamental understanding of the payer landscape, including commercial and government sectors.
Benefits:
This is a remote opportunity with occasional travel required. The ideal candidate will be able to demonstrate strong organizational influence and communicate effectively with cross-functional teams.
Estimated Salary: $120,000 - $150,000 per annum
About Us:
Sonic Healthcare USA is an equal opportunity employer committed to diversity and inclusivity in the workplace.
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