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Product Marketing Manager

1 month ago

Étreux, Hauts-de-France, United States PTC Full time
Product Marketing Manager - Technical Content Creator

At PTC, we're seeking a skilled Product Marketing Manager to join our dynamic team. As a technical content creator, you'll be responsible for developing compelling content that engages our target audience and supports our commercial demand generation campaigns.

  • Develop and execute content strategy aligned with demand generation goals, targeting various stages of the buyer's journey.
  • Create high-quality technical content, including eBooks, blog posts, tip sheets, videos, etc. that resonate with our target audience and addresses their pain points.
  • Collaborate with sales, technical sales engineers (TSEs), and marketing teams to gather technical insights and translate them into compelling messaging and content.
  • Optimize content for search engines (SEO) to improve visibility and drive organic traffic growth.
  • Track and analyze content performance metrics to measure effectiveness and inform future content strategy.

Responsibilities:

  • Develop and execute content strategy aligned with demand generation goals, targeting various stages of the buyer's journey.
  • Create high-quality technical content, including eBooks, blog posts, tip sheets, videos, etc. that resonate with our target audience and addresses their pain points.
  • Collaborate with sales, technical sales engineers (TSEs), and marketing teams to gather technical insights and translate them into compelling messaging and content.
  • Optimize content for search engines (SEO) to improve visibility and drive organic traffic growth.
  • Track and analyze content performance metrics to measure effectiveness and inform future content strategy.

Qualifications:

  • Strong technical background, with experience in CAD or related field. Familiarity with Onshape, SOLIDWORKS, or Fusion 360 is a plus.
  • Proven experience as a product marketing manager, technical content manager, product manager, or similar role, with a strong portfolio of technical content creation.
  • Exceptional writing and editing skills, with the ability to translate complex technical concepts into clear, concise, and engaging content.
  • Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and work effectively in a cross-functional and hybrid team environment.
  • Analytical mindset with the ability to track and interpret content performance metrics to drive data-driven decision-making.
  • Creative thinker with a passion for technology and a keen eye for detail.
  • Strong interpersonal and communication skills, with the ability to collaborate effectively with internal stakeholders at all levels.
  • Strong problem-solving skills, self-motivated, personable, pragmatic, with keen attention to detail.
  • Exceptional organizational skills to define and manage multiple projects with tight deadlines effectively in a fast-paced environment.
  • Video and graphics creation and editing experience with Camtasia or Adobe Premiere a big plus.