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Growth Lead

4 weeks ago

New York, New York, United States First Base Full time
About the Role

Firstbase is seeking a seasoned Growth Lead to spearhead user acquisition and team building initiatives. As a key member of our marketing team, you will develop and execute a comprehensive growth strategy, driving demand and revenue growth through paid marketing, organic efforts, and product marketing.

Key Responsibilities
  • Develop and launch long-term strategic initiatives to drive growth
  • Promote Firstbase as a leader in entity formation and company management
  • Partner with business operations to drive demand forecasting and planning across the marketing team
  • Collaborate with Business Development and Sales to scale channel partnerships, product partnerships, and venture partnerships
  • Improve analytics and data tracking across the marketing organization, delivering a consistent and straightforward weekly analytics framework to the leadership team
  • Attract, retain, and grow a high-performing team
  • Guide A/B creative tests on campaigns online and offline to identify what works best
  • Test new channels, platforms, tools, and systems to see what works
  • Oversee paid media strategy & content initiatives to drive KPIs
Requirements
  • 5+ years in sales & partnerships leadership (overseeing an entire sales org or Product partnerships) in a growth-stage multi-product company or platform (b2b or b2c)
  • Track record of finding unusual and unconventional ways to approach customer acquisition
  • Track record of scaling the sales department headcount quickly with a high success rate
  • Experience with partner management platforms
  • Highly skilled in PPC campaign management
  • Success in developing and launching highly successful outbound strategies
  • Extensive experience in implementing and scaling analytics tools and A/B testing tools
  • Strong interest in startups
  • High-energy personality
What We Offer
  • Competitive salary and equity
  • Hybrid work environment
  • 21 days of PTO + birthday off
  • Build your ideal work setup
  • Health benefits
  • Learning and development
  • Amazing annual bonus

If you're a motivated and experienced growth professional looking to make a meaningful impact, we encourage you to apply. We celebrate diverse candidates and look forward to reviewing your application.