Experienced Marketing Manager

1 week ago


Webster, United States MSM Inc. Full time

At MSM Inc., we're seeking a talented Marketing Manager to join our team. As a key member of our marketing department, you'll play a critical role in developing and implementing strategies that drive brand awareness, lead generation, and customer engagement.

About the Role:

We're looking for a seasoned marketer with a proven track record of success in similar roles. Your expertise will be instrumental in creating compelling content, tracking key metrics, and analyzing data to inform our marketing initiatives.

Responsibilities:
  • Develop and implement lead scoring and nurturing strategies to move prospects through the sales funnel
  • Collaborate with cross-functional teams to create comprehensive brand awareness strategies
  • Design and execute engaging content campaigns that resonate with our target audience
  • Analyze key brand metrics, such as social engagement and website traffic, to measure the effectiveness of our initiatives
  • Develop and implement strategies to improve customer engagement and satisfaction
Indicators of Successful Performance:
  • New business acquisitions
  • New leads generated
  • Increased followers and social media engagement
  • Improved customer satisfaction and retention
Competency Requirements:
  • Proven success in similar marketing roles
  • Strong writing and communication skills
  • Experience in tradeshow or creative agency settings

$68,000 - $78,000 annually


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