Vice President of Growth and Strategy
7 days ago
Director of Growth Marketing - Provider
The University of Chicago Medicine Ingalls seeks a seasoned Director of Growth Marketing to spearhead our efforts in enhancing patient acquisition and retention. In this pivotal role, you'll craft and execute impactful strategies that engage healthcare providers nationally, leveraging diverse marketing channels to drive growth.
Key Responsibilities:
• Develop a multi-year growth roadmap aligned with service line and fiscal year goals.
• Craft and implement outbound marketing strategies using Marketing Cloud sales enablement tools.
• Design and lead engagement programs aligned with growth objectives, utilizing events, sponsorships, thought leadership, and direct marketing.
• Develop and refine marketing content to drive engagement and conversions.
• Assess strategic growth opportunities based on internal and external insights.
• Track and report campaign success using OKRs and analytics.
About Us:
The University of Chicago Medicine Ingalls is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, ethnicity, ancestry, sex, sexual orientation, gender identity, marital status, civil union status, parental status, religion, national origin, age, disability, veteran status, and other legally protected characteristics.
Requirements:
A Bachelor's degree in Marketing, Business Administration, or a related field (advanced degree preferred). A minimum of 8 years in progressive growth marketing roles within healthcare or related industries. A proven track record of leading complex marketing programs and strategic initiatives.
What We Offer:
Opportunities for professional growth and development. A collaborative and dynamic work environment. Competitive compensation and benefits package.
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