Business Development Representative/Lead Generation Specialist

4 weeks ago

Carlsbad, United States Stages Learning Full time
Job Title: Business Development Representative/Lead Generation Specialist

We are seeking a dedicated and results-driven Business Development Representative (BDR) / Lead Generation Specialist with a strong focus on the special education sector within K-12 schools.


In this role, you will be instrumental in driving the growth of our special education solutions by identifying, qualifying, and engaging decision-makers in school districts.


You will work closely with the sales team to set appointments, facilitate a smooth handoff, and help secure new business in this critical and underserved market.


The ideal candidate has a passion for improving the educational experience of students with disabilities and an understanding of the challenges faced by special education departments.


Your work will directly support the growth of innovative tools and services designed to enhance learning outcomes for students with special needs.


Key Responsibilities:

  • Lead Generation & Qualification
  • Appointment Setting
  • Special Education Market Research
  • Collaboration


Performance Metrics:

  • Consistently achieve or exceed weekly and monthly lead generation and appointment-setting goals specific to the special education market.
  • Maintain high activity levels, including calls, emails, and other outreach activities focused on special education administrators and decision-makers.
  • Report on lead pipeline activity, conversion rates, and overall market penetration efforts within special education.


Key Skills & Qualifications:

  • Experience in business development, lead generation, or a sales role, preferably within the education sector or with a focus on special education.
  • Proven success in generating leads and setting appointments in a B2B sales environment, with experience working in or with K-12 school districts being highly desirable.
  • Strong verbal and written communication skills, with the ability to connect with special education professionals and understand their challenges.
  • Ability to ask the right questions to identify and qualify decision-makers' needs within special education.
  • Experience booking high-quality meetings and managing the handoff to sales personnel effectively.
  • Excellent organizational and time management skills, with a strong ability to prioritize tasks in a high-paced environment.
  • Knowledge of the K-12 special education sector, including familiarity with IEPs, IDEA, and common pain points for educators and administrators working in this area.


Preferred Qualifications:

  • Experience working with special education services, educational technology (EdTech), or products designed for students with disabilities.
  • Knowledge of special education regulations, policies, and compliance requirements (IDEA, ADA, IEP management).
  • Bachelor's degree in education, business, marketing, or a related field.

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