Strategic Digital Optimization Specialist
2 days ago
The Reserves Network Inc is seeking an experienced Digital Optimization Specialist to join their team in Houston, TX. As a key member of the organization, this individual will play a crucial role in driving business growth through strategic digital optimization initiatives.
About the RoleWe are looking for a highly skilled and motivated professional with 1-3 years of experience in web personalization, A/B testing platforms, and testing methodologies. The ideal candidate will have a bachelor's degree in business management, UX Design, Web Design, Marketing, Data Science, or equivalent.
The successful candidate will be responsible for identifying opportunities and implementing testing methods to validate customer response hypotheses for online experiences. This will involve leading the setup and deployment of A/B testing and personalization campaigns, conducting detailed analyses of test outcomes, and providing actionable insights and recommendations.
In addition to technical expertise, the successful candidate will possess excellent communication and collaboration skills, with the ability to partner with cross-functional teams, including developers, designers, and marketers.
Responsibilities- A/B Testing and Personalization Strategy Development: Identify opportunities and implement testing methods to validate customer response hypotheses for online experiences.
- Campaign Setup and Deployment: Lead the setup and deployment of A/B testing and personalization campaigns.
- Data Analysis: Conduct detailed analyses of test outcomes and provide actionable insights and recommendations.
- Collaboration: Partner with cross-functional teams, including developers, designers, and marketers.
- Bachelor's degree in business management, UX Design, Web Design, Marketing, Data Science, or equivalent.
- 1-3 years of experience in web personalization, A/B testing platforms, and testing methodologies.
- Experience with website & UX design, familiarity with HTML and CSS, and proficiency in MS Office suite of products.
- Familiarity with web analytics tools like Google Analytics and customer data platforms.
- Strong analytical skills, including the ability to manipulate and analyze large data sets and derive actionable insights.
- Estimated Salary: $80,000 - $100,000 per year, depending on experience.
- Industry competitive salary based on your experience/qualifications.
- Excellent benefits, including Health, Vision, and Dental Insurance, 401(k) plan, PTO, and Employee Stock Ownership plan.
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