Digital Commerce Strategist

At Abbott Laboratories, we're committed to helping people live more fully at all stages of life. Our diverse portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.

About Us

We're a global healthcare leader with over 114,000 colleagues serving people in more than 160 countries. We offer a unique opportunity for you to grow, learn, care for yourself and your family, be your true self, and live a full life.

Benefits

• Career development with an international company where you can grow the career you dream of
• Free medical coverage for employees via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the student debt program, and education benefit – an affordable and convenient path to getting a bachelor's degree
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune

The Opportunity

This position works out of our Alameda, CA office in the Lingo Division. Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition.

Job Description

The E-commerce Manager will oversee our online sales and presence, managing the day-to-day operations of our e-commerce website. This role requires a blend of strategic planning and hands-on execution, ensuring our digital storefront delivers an exceptional customer experience and meets revenue goals.

Responsibilities

• Support and implement e-commerce strategies to drive both short-term sales and long-term growth
• Oversee the day-to-day management of the e-commerce site, ensuring content is up-to-date, products are accurately listed, and site performance is optimized
• Regularly update online merchandising, promotions, and pricing to stay competitive
• Enhance the online customer journey, focusing on seamless navigation, secure transactions, and optimized device compatibility
• Coordinate with the marketing team to execute effective digital marketing campaigns including SEO, SEM, email marketing, and social media
• Monitor key performance indicators (KPIs) such as traffic, conversion rates, sales, and abandonment rates

Requirements

• Bachelor's degree in Business Administration, Marketing, E-commerce, or a related field
• Proven experience as an E-commerce Manager or similar role creating and implementing marketing campaigns and strategies to drive sales
• Strong knowledge of e-commerce platforms – architecture, infrastructure as well as tech stack (e.g., Shopify, Magento, WooCommerce, etc.)
• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics, Tableau, Looker) and digital marketing

Salary Range: $125,700.00 - $251,500.00 per year.