Brand Manager, Office Coffee Specialist

4 weeks ago


Carmel, United States Heartland Food Products Group Full time

Job Title: Brand Manager, Office Coffee Specialist

Job Summary:

We are seeking a highly motivated Brand Manager to lead our office coffee marketing efforts. The successful candidate will be responsible for assessing the OCS market, developing marketing strategies and plans, implementing marketing plans, and measuring results.

Responsibilities:

  • Assess the OCS market and stay updated on consumer trends, market dynamics, and the competitive landscape.
  • Develop marketing planning calendars to drive brand awareness, office loyalty, and end account retention.
  • Define product value propositions to deliver compelling sell stories.
  • Work with available analytical tools to develop market segmentation and identify opportunities.
  • Lead localization of brand tactics in different regions, share best practices, and learnings across sales teams.
  • Support sales teams in developing and executing go-to-market plans to drive brand growth, increase market penetration, and build the Java House brand.

Qualifications:

  • Track record of results from marketing strategies and plans.
  • Demonstrated analytical and strategic thinking skills.
  • Ability to clearly, concisely, and persuasively communicate internally and externally.
  • Thought leadership to develop new market approaches and create followership for those approaches internally.
  • Passion for winning in the market through accelerated revenue and market share growth.
  • Strong marketing skills, including expertise in go-to-market execution and brand development.
  • Collaborative team-oriented mindset, be a respected leader within the broader organization.
  • Ability to manage multiple projects at the same time and prioritize effectively.
  • Consistently high execution and agility to quickly pivot based on changing business demands.
  • Skilled in working with outside agency partners and in-house design teams.
  • Ability to manage efforts in a fast-paced environment and take charge.
  • Be a proactive learner and manage projects and teams with a sense of urgency.
  • Demonstrate passion and creative growth mindset to explore new ways of thinking/challenge the status quo.
  • Excellent communication, written, and presentation skills.
  • BS/BA in business, marketing, or related discipline required. MBA preferred.
  • 3-5 years previous experience, ideally with CPG or Office Coffee products background.


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