Digital Health Transformation Leader

1 week ago


New York, New York, United States RVO Health Full time
Oversee Lifecycle Marketing Across RVO Health's Ecosystem

We're seeking a seasoned marketing leader to spearhead our lifecycle marketing efforts. As a key member of our team, you'll be responsible for driving the strategy and evolution of customer acquisition, engagement, and retention programs across platforms and audiences.

About the Role
  • Develop and execute lifecycle marketing strategies that align with business priorities and drive growth potential
  • Lead a high-performing team of marketers, fostering a culture of innovation and collaboration
  • Analyze user data to inform marketing decisions and optimize program effectiveness
  • Prioritize initiatives based on industry trends and functional opportunities
Requirements
  • 10+ years of experience in digital marketing, with a focus on lifecycle marketing and team leadership
  • Proven track record of developing and executing successful marketing strategies at scale
  • Strong analytical skills and comfort working with data and reporting metrics
  • Experience with SQL, BI tools, and A/B testing methodologies
What We Offer
  • A competitive salary range of $135,000 - $180,000, plus bonus incentives
  • A comprehensive benefits package, including health insurance, life insurance, and 401(k) matching
  • A dynamic work environment with opportunities for professional growth and development


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