Digital Marketing Coordinator
7 days ago
Digital Marketing Coordinator
About Us:
Industrial Painter is a successful company specializing in commercial and industrial painting services across the United States.
Position Overview:
We are seeking an entry-level Digital Marketing Coordinator to drive our social media strategy across multiple platforms, including LinkedIn, Facebook, X, and YouTube. This role focuses on developing and executing effective B2B social media content, creating a dynamic content calendar, and delivering actionable insights through analytics reporting.
Key Responsibilities:
- Design and implement social media strategies to align with business goals, focusing on audience engagement, brand awareness, and lead generation within the B2B space.
- Produce, curate, and post engaging content across LinkedIn, Facebook, X, YouTube, and other relevant platforms. Maintain a content calendar to ensure timely and consistent publications.
- Track, analyze, and report key metrics to upper management, using insights to optimize content and adjust strategies for improved performance.
- Monitor industry trends, competitors' social media activities, and emerging technologies to recommend new strategies or platforms that will help drive engagement and growth.
- Collaborate with the marketing team and other departments to ensure consistent messaging and alignment with broader marketing campaigns.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 2 years of experience managing social media in a B2B setting.
- Strong knowledge of social media platforms, analytics tools, and best practices.
- Excellent written and visual content creation skills.
- Familiarity with social media scheduling tools and analytics platforms (e.g., Hootsuite, Buffer, Google Analytics).
- Ability to work onsite initially, with a transition to a hybrid model post-training.
Estimated Salary:
$55,000 - $65,000 per year, based on industry standards and location.
Why Choose Industrial Painter?
We offer a dynamic work environment, opportunities for growth and development, and a competitive salary package.
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