Director of Marketing and Athletics
4 weeks ago
Abilene Christian University is a Christian institution affiliated with the fellowship of the Church of Christ. We are seeking a highly motivated and experienced marketing professional to join our Athletics department. The ideal candidate will have a strong background in marketing and a passion for promoting the university's athletic programs.
Title of Position Director of Marketing and Athletics Posting Location Abilene, Texas Department Athletics Employee Class Non-Exempt Fulltime Basic ResponsibilitiesDevelop and execute comprehensive marketing plans to increase attendance and enhance the game day experience for ACU Athletics. Collaborate with campus partners to build relationships and promote events. Provide leadership and direction for marketing staff, including recruiting, training, and supervising.
Essential Duties1. Develop and execute annual marketing plans for ACU Athletics, focusing on increasing attendance and enhancing the game day experience.
2. Serve as the primary marketing contact for Men's Basketball, Tennis (M/W), Golf (M/W), Cross Country/Track and Field (M/W), and the secondary contact for Football and Baseball.
3. Develop comprehensive marketing plans for all athletics programs, applying best practices to elevate the game day experience.
4. Oversee the execution of the game day production, ensuring a high-quality experience for fans.
5. Collaborate with the Media Relations team to tell the story of ACU Athletics.
Required Qualifications:
1. Bachelor's Degree in Business, Marketing, Sports Management, or a related field.
2. Two to three years of experience in athletic marketing/fan experiences.
3. Outstanding communication skills, both written and oral, to create and present marketing plans and promotional materials.
4. A high degree of self-motivation and organization to manage various tasks and projects.
5. Ability to interpret and review manuals, game reports, marketing plans, and proposals.
Preferred Qualifications:
1. Strong Christian beliefs and values.
2. Master's Degree in Business, Marketing, Sports Management, or a related field.
3. Experience managing student staff.
4. Knowledge in creating marketing collateral and/or concepts for an athletic department.
The ideal candidate will be able to work in a fast-paced environment, enduring long hours and extended periods of time typing on a computer. The position requires extended periods of walking and climbing stairs, as well as the ability to lift up to 40 pounds. Possible exposure to weather extremes may be required.
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