Chief Marketing Officer
7 days ago
This is a unique opportunity for an experienced marketing professional to contribute significantly to the growth and branding of a boutique-sized personal injury law firm with ambitious expansion goals.
The ideal candidate will align with the firm's values, possess a passion for legal marketing, and demonstrate leadership in driving marketing initiatives forward.
Responsibilities:- Develop and implement a comprehensive marketing plan aligned with the firm's strategic goals.
- Monitor and optimize marketing channels for ROI, including SEO/Google Ads campaigns.
- Collaborate with firm leadership on high-level decisions regarding strategic direction.
- Work closely with attorneys on marketing strategies, business development, and practice growth plans.
- Enhance existing marketing efforts including blogs, vlogs, Google reviews, social media, newsletters, email blasts, and events planning.
- Lead in-house marketing campaigns to drive case growth and maintain brand visibility.
- Bachelor's degree in marketing, management, communications, or similar.
- Professional services industry marketing experience is a plus.
- Passion for Marketing and a fervent desire to grow the law firm into a regional household known brand.
- Excellent people, written and verbal communication skills with a metrics-driven marketing mind.
- Thorough knowledge of SEO, Google ads, LSA's, social media, PR/outreach, and best practices for building a brand with a growing footprint.
- Capability to manage quantitative marketing metrics, review and analyze data to inform investment and improve outcomes.
- Experience with Digital, Social, SEO, Blogs/Vlogs, Photography, and marketing tools/analytics for a local company.
- Proven experience executing (getting things done on time).
- Strong project management, multitasking, budget, and decision-making skills.
- Ability to quickly adapt to change and be a team player.
At our law firm, we prioritize serving both our Lord and clients through dedicated advocacy for the injured. We are committed to upholding the highest ethical standards, creating an enjoyable work environment, and elevating our practice to one of the leading injury law firms in the United States.
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