Data Enablement Director
5 days ago
RAPP is a world-leading precision marketing agency, leveraging data, creativity, technology, and empathy to foster client growth. We champion individuality in our marketing solutions and workplace culture, emphasizing personal well-being and diversity.
Job Description:
The Associate Director, Analytics Enablement will support the collection and activation of analytics data across RAPP client projects, providing technical solutions to fulfill measurement and reporting goals. This role involves facilitating architecture, documentation, and implementation of various analytics solutions, including data ecosystem components, tag management, and analytics platform configuration. The successful candidate will act as a resident expert on collecting and ingesting accurate data through experience with multiple data platforms. Additionally, this role requires educating clients and agency colleagues on industry changes related to analytics and data privacy.
Key Responsibilities:
- Interface with clients and partners, communicating effectively while maintaining detailed documentation.
- Author client-facing business-centric documents, including BRDs, Use Cases/ User Stories, and Issue Post-Mortems.
- Educate clients and agency colleagues on industry changes relevant to analytics and data privacy.
- Perform discovery of client marketing and technology ecosystems, business goals, and personnel resources.
- Define campaign naming and URL tagging conventions using standard tools like Excel and enterprise SAAS tools.
- Advise on digital media tracking based on experience with Google Marketing Platform and other DSPs.
- Conceive of tracking architectures for client initiatives and campaigns, producing flow diagrams and technical specifications.
Required Skills and Qualifications:
* At least 5-7 years of analytics and technology experience, preferably 2+ years with an Advertising, Marketing, Analytics, or Digital Media firm.
* An understanding of core marketing analytics concepts, including impressions, clicks, pageviews, events, sessions, users, conversions, lookback windows, and attribution models.
* Experience working in support of digital media analytics, particularly with popular platforms like Google Ads, GCM, DV360, Bing, SA360, Kenshoo, Facebook, and Salesforce Marketing Cloud.
* Experience utilizing tag management systems, including Google Tag Manager, Adobe DTM/Launch, and Ensighten.
* Proficiency in administering Google Analytics Universal and Google Analytics 4, including creating Goals, Filters, Custom Dimension/Metrics, and Segments.
Compensation and Benefits:
This role offers a competitive salary of $100,000 - $120,000, commensurate with experience and qualifications. Additional benefits include health/vision/dental insurance, 401(k), stock options, and comprehensive paid time off.
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