Global On-Site Performance Strategist
2 weeks ago
About the Role
We are seeking a highly skilled Global On-Site Performance Strategist to join our team. As a key member of our organization, you will play a vital role in shaping our international and mid-market positioning.
Key Responsibilities
- Develop a deep understanding of our on-site performance capabilities, enabling the development of product positioning, messaging, and key differentiators.
- Collaborate with cross-functional teams to define/refine product & market fit, leveraging your expertise on buyers, how they buy, and their buying criteria.
- Oversee global positioning, messaging, and pricing for mid-market offerings, connecting them through positioning and pre-packaging.
- Manage the development and execution of international GTM strategy and plans, driving alignment across Epsilon, Yieldify, and Publicis.
- Develop market and category thought leadership, POVs, and market activation plans, equipping our sales team with a benefits-driven narrative for how our products solve client challenges.
- Develop compelling sales collateral to support the selling and ongoing usage of our products across the full funnel, including sales narratives, case studies, white papers, one-sheets, blog posts, videos, and more.
- Act as a strategic advisor to Demand Generation, Communications/PR, Content Marketing, and Analyst Relations, driving plans that positively impact business goals.
- Develop annual marketing plans through collaboration with marketing leadership, product management, and business stakeholders.
Requirements
- 5+ years of experience in product management, marketing, or related fields.
- 2+ years of experience in Product Marketing, preferably in on-site performance or related fields.
- Working knowledge of retail, eCommerce, and digital monetization programs.
- Bachelor's Degree from a 4-year college or university; MBA a plus.
- Excellent verbal and written communication skills; ability to work with and present to all levels and functions, in and out of the organization.
- Mastery of Microsoft Office Suite - PowerPoint, Excel, Word, and Teams.
- Ability to grasp and translate technical capabilities into clear benefits.
- Demonstrated success in creating compelling messaging & positioning, competitive analysis, managing product launches, and end-to-end execution globally.
- Experience working in a fast-paced, highly cross-functional, matrixed global organization.
- Proven ability to lead and collaborate cross-functionally across marketing, sales, and product teams, including with international and remote stakeholders.
- Creative, resourceful, self-starter who is results-oriented and a collaborative team player.
- Highly organized with good follow-through capabilities.
- Able to manage time and juggle multiple priorities to execute high-quality deliverables.
Salary Range
$130,000 - $135,000
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