Digital Marketing Executive

5 days ago

Chicago, Illinois, United States Blue Plate Catering Full time

Blue Plate Catering is seeking a talented Digital Marketing Executive to drive our marketing initiatives and help us reach new heights. In this role, you'll develop impactful online campaigns, lead customer retention efforts, and support our sales goals through strategic and innovative projects.

This position involves overseeing the development and execution of digital marketing materials, campaigns, lead generation, and customer acquisition and retention efforts that align with our brand standards. Reporting to the VP of Marketing, the Digital Marketing Executive will collaborate with sales, culinary, and other internal teams to create engaging content, manage multi-channel campaigns, and support our mission to 'care more' by delivering food and service experiences that transform our clients' visions into reality.

Key Responsibilities:
  • Deliver digital marketing projects on time, on budget, and with excellence. Ensure compliance of brand standards and maintain consistency of all digital communication elements across marketing-based activities.
  • Implement a new project management platform to manage departmental and cross-functional workflow: intake, importance hierarchies, and on-deadline output.
  • Assist in implementing and managing a CRM system to support customer segmentation, lead generation, and retention efforts.
  • Conduct market research, customer segmentation, targeting, and competitor analysis to inform digital marketing strategies.
  • Collaborate closely with sales and culinary teams to develop and manage a new-menu rollout production calendar.
  • Collaborate with internal teams to integrate partnership efforts into broader digital marketing initiatives, ensuring consistency in messaging and execution.
  • Develop presentations, creative campaign overviews, performance recaps, and other materials for internal and external meetings.
  • Oversee photography and videography needs to include food, events, staff, etc., when needed for digital marketing content.
  • Understand the local events, catering, and corporate foodservice markets and effectively target customers and demonstrate awareness of competitors activities and address tactical plans/promotions.
  • Assist in maintaining the marketing budget, invoicing and the annual budgeting process for marketing expenditures.
  • Perform other job-related tasks, as assigned.

The ideal candidate should have a Bachelor's degree in marketing or related field and at least 5 years of progressive digital marketing experience, preferably in the restaurant or hospitality industry.

Requirements:
  • Strong affinity for Blue Plate's mission to 'care more' for others through food and service experiences that turn our partners' visions into reality.
  • Experienced with and enjoy data - including market/segment sizing, forecasting, and working with analytics to understand opportunity sizing.
  • Proven experience in collaborating with marketing, sales, operations, and other teams to drive initiatives.
  • Up-to-date on digital marketing communications, analytics best practices, and hospitality market insights.
  • Strong project management skills from conception to evaluation, with ability to manage multiple tasks simultaneously and to deadline.
  • Excellent verbal and written communication skills with the ability to prepare and deliver clear, concise reports and presentations that are understandable by the target audience.
  • Ability to function independently and intuitively in a fast-paced environment.
  • Highly organized/strong attention to detail.
  • Strong interpersonal and analytical skills.
  • Must be proficient in Microsoft 365; Adobe Creative Cloud, Canva, and CRM platform are a plus.

We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience, and a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.

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