Content Creator for Local Sales

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36 percent of US television households.

We constantly strive for excellence by upgrading to the latest technology and seeking new ways to stay ahead in our markets. Our focus is on training and development of the best and brightest employees in the business.

WLUC, a Gray Television station, has been broadcasting local news to Michigan's Upper Peninsula since 1956. We are an NBC affiliate and #1 ranked in the market. FOX UP News is #2 in this competitive five-station market. With twenty-three and a half hours of local news broadcasting each week, we are an established leader in the industry. Our station website averages over 5,000,000 page views per month, and our social media presence is unparalleled in the local news market with over 100,000 Facebook likes.

We are seeking a skilled Content Creator for Local Sales to generate local sales revenue and achieve established sales goals by selling Television, Digital advertising, and other sales programs.

• Actively sell new direct advertising clients to the station to meet established monthly/quarterly goals.
• Achieve monthly/quarterly/annual sales goals for new business, TV6, FoxUP, Digital Platforms, and sales promotions.
• Achieve monthly/quarterly sales goals for specials and sports programming and other station sales programs.
• Sell all regular and new business at the rate structure outlined by the Local Sales Manager/DSM and GSM/GM.
• Meet the required number of weekly sales calls and presentations.
• Possess a working knowledge and understanding of Nielsen ratings. Present ratings information to local direct clients as well as agencies.
• Sell sales promotion campaigns to local direct and agency clients to secure a larger share of the business.

To be successful in this role, you should have:

• The ability to sell and communicate effectively.
• The ability to work independently and manage your time effectively.
• The ability to use creativity to solve problems.
• The ability to develop campaigns and motivate others.
• A real desire to understand your clients and their businesses.
• A thirst for ongoing learning: advertising, marketing, television, digital.
• Excellent knowledge of presentation software, MS Office products, and CRM software.

The estimated salary for this position is $60,000 - $80,000 per year, based on industry standards and location.

Gray Television provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.