Senior Marketing Strategist for Life Sciences

6 days ago


Hercules, California, United States Bio-Rad Laboratories Full time
About the Role

At Bio-Rad Laboratories, we are seeking a highly skilled Senior Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing plans to drive growth and success in the life sciences industry.

Key Responsibilities
  • Develop and implement multi-channel marketing strategies to reach key customer segments across the Clinical Diagnostics business.
  • Lead the development of branding campaigns that convey strong value propositions and clear product differentiation for key customer segments.
  • Maintain campaign metrics dashboards to measure effectiveness of marketing activities.
  • Conduct market research to understand key trends, customer personas, regional variations, and competitors.
  • Support the cultivation of relationships with key customers, KOLs, and associations.
Requirements
  • Bachelor's degree in a scientific discipline or marketing; advanced degree preferred.
  • 5-10 years of outbound marketing experience in Life Science or Clinical Diagnostic Markets.
  • Demonstrative knowledge of Clinical Diagnostics markets and ability to communicate insights to various audiences.
  • Proven experience in using and optimizing a multi-channel marketing approach.
  • Ability to navigate a dynamic organization and lead through ambiguity.
Total Rewards Package

We offer a competitive total rewards package that includes a salary range of $104,100 to $179,100 per year, based on location, experience, and performance. Our benefits include medical plans, HSA funds, group life and disability insurance, paid parental leave, 401(k) plus profit sharing, employee stock purchase program, mental health platform, education benefits, student debt relief program, pet insurance, wellness challenges, and more.



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