Marketing Operations Vice President

4 weeks ago

Olympia, Washington, United States Lumen Inc Full time
About Lumen

Lumen is a leading provider of communication and technology solutions. We connect people, data, and applications, enabling businesses to grow and thrive. Our company culture is built on teamwork, trust, and transparency, and we're committed to creating a workplace that's inclusive and supportive.

We're proud to have been recognized as one of the greatest workplaces for diversity by Newsweek and to have achieved a perfect score on the Human Rights Campaign Corporate Equality Index. Our top employer ranking in the communications and telecom industry is a testament to our commitment to excellence.

The Role

The Vice President of Marketing Operations will report directly to the Senior Vice President of Corporate Strategy, Go-To-Market & Operations. This role is responsible for delivering highly effective and efficient marketing operations for Lumen. The ideal candidate will have a deep understanding of marketing operations, analytics, and technology, as well as experience leading cross-functional teams.

Main Responsibilities
  1. Oversee Lumen's Customer Marketing Data Platform and Marketing Data, Analytics and Insights team to build a robust, metric-based marketing performance engine.
  2. Supervise the Marketing Technology team, providing executive leadership and strategic direction to leverage investments and innovations in marketing and sales technology.
  3. Partner closely with the SVP of Sales Enablement & Operations to ensure a One Lumen approach to all aspects of our commercial technology stack.
  4. Manage the Marketing Program Management function across all campaigns, programs, and creative deliverables to provide highly connected, impactful, and on-time projects.
  5. Collaborate with Lumen's VP of Growth Marketing, VP of Corporate Communications, Vice President of Brand, Product and Solution Marketing, and SVP of Sales Enablement & Operations to deliver highly effective marketing program management, analytics, and insights.
Requirements
  • Bachelor's degree in marketing, business administration, or a related field; MBA preferred.
  • 15+ years of experience in marketing operations, analytics, or a related field, with at least 5-7 years in a leadership role.
  • Strong, proven expertise in building and leading with data analytics, reporting, and performance metrics.
  • Proven experience managing a comprehensive B2B enterprise marketing technology stack, specifically Adobe Marketing Cloud solutions.
  • Exceptional analytical skills with the ability to translate complex data into actionable insights.
  • Experience testing and deploying AI to improve marketing productivity.
  • Excellent leadership and team management skills.
  • Strong communication and collaboration abilities, with a focus on cross-functional partnerships.
  • Experience in budget management and resource allocation.

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