Business Development Manager
1 week ago
About the Role
We're seeking a talented and ambitious individual to join our team as an Associate Brand Manager. This role offers an exciting opportunity to work on a culturally relevant brand that is undergoing a major transformation.
As an Associate Brand Manager at Church & Dwight, you will be responsible for assisting in the execution of the brand's integrated marketing plan, ensuring consistency with brand strategy and brand communication plan. You will work closely with the SBM and Licensing Director to support relationships with Licensors, develop partnerships with licensees, and report on business results.
Key Responsibilities
- Assist in the execution of the brand's integrated marketing plan, ensuring consistency with brand strategy and brand communication plan;
- Work with the SBM and Licensing Director to support relationships with Licensors, develop partnerships with licensees, and report on business results;
- Be accountable for the execution of specific Orajel Kids brand activities, such as consumer and trade promotion activities, social media, Cause Marketing, Event Marketing, Artwork, MSE Management, etc.;
- Lead operations in the launch of new products, product upgrades, and new packaging alongside a cross-functional team;
- Assist in developing brand strategies to drive brand growth in a growing category;
- Co-Lead the day-to-day operational activities, including forecasting, monthly health of business reporting, and brand financial plans with Sr. ABM on Orajel Adult;
About You
We're looking for a talented and ambitious individual with a strong background in marketing, preferably in the CPG, OTC, or Cosmetics industry. You should have excellent analytical skills and experience with category analysis and forecasting, as well as strong project management skills and communication skills. You should be familiar with common consumer marketing research tools and techniques, such as Nielsen or IRI data. Problem-solving skills and a solution-oriented mindset are essential for this role.
Requirements
- BA/BS required; MBA strongly preferred;
- 2-4 years of experience in Marketing;
- Excellent analytical skills and experience with category analysis and forecasting;
- Familiarity with common consumer marketing research tools and techniques;
- Strong project management skills and communication skills;
- Problem-solving skills and a solution-oriented mindset;
About Church & Dwight
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities. For more information on our company, our brands, and our culture, visit us at http://www.churchdwight.com/
Church & Dwight is proud to be an Equal Opportunity Employer, m/f/disability/veteran.
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