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Data Insights Strategist

4 weeks ago

Cumming, Iowa, United States 3i People Full time

At 3i People, we're committed to connecting top talent with innovative companies. Our mission is to open doors for professionals like you to thriving workplaces where you can leave your mark.

Our reputed non-profit client in Cumming, GA, is seeking a Digital Analytics Specialist to join their team. This hybrid role offers a unique blend of work arrangements.

Key Responsibilities:

  • Advanced knowledge of digital analytics tools and platforms, particularly Google Analytics and Google Tag Manager.
  • Expertise in managing complex tagging setups and analyzing various digital performance measures across B2B and B2C channels.
  • Strong analytical skills to interpret web analytics, site usage, performance metrics, and customer behavior.
  • Ability to develop actionable insights and custom reports to inform business decisions and prioritize improvements.
  • Expertise in tag management, including setting up and managing custom tags and events.
  • Knowledge of eCommerce and customer experience metrics, including A/B testing, ROI, customer acquisition and retention, traffic, and conversion rates.

Requirements:

  • Advanced knowledge of digital analytics tools and platforms.
  • Strong analytical skills and ability to develop actionable insights.
  • Expertise in tag management and eCommerce metrics.