Marketing Coordinator
4 weeks ago
The Marketing Coordinator is responsible for assisting with the implementation and execution of marketing programs that support business growth, client retention, and improved profit margins for New College of Florida and USF Sarasota-Manatee. This role involves supporting critical business initiatives, including digital marketing promotions and communication, meal plan and catering sales growth, market penetration, customer and client retention, consumer engagement, improved margins, and market share for the account and Aramark Collegiate Hospitality.
Key Responsibilities- Process and Organizational Management
- Financial Analysis
- Written Communication
- Social Media Marketing
- Negotiation Skills
- Presentation Skills
- Collaboration
- Brand Training
- Computer Skills
The Marketing Coordinator will execute and implement business growth programs and strategies to improve market penetration and increase voluntary meal plan participation/sales. This role will also ensure that all promotions, applicable sales enablers, and other Executional Framework initiatives are implemented across the account.
Collaboration and CommunicationThe Marketing Coordinator will collaborate with the General Manager and operations team to assist in daily operations and be accountable for the data and results entered into the Meal Plan Analytics database. This role will also interact with clients and maintain effective client and customer relations, as well as maintain strong relationships with all levels of the Aramark team to accomplish goals and objectives.
Results and FeedbackThe Marketing Coordinator will measure the results of marketing programs and gain customer feedback. This role will also ensure participation in DiningStyles and Voice of the Consumer (VOC) and present results at team and client meetings each semester.
Training and SupportThe Marketing Coordinator will oversee student peer-to-peer groups to ensure proper execution of voluntary meal plan selling and events. This role will also ensure necessary training and support are provided to the account and that brand standards are fully executed at all identified points of service, resulting in sustainable growth in sales, profit, and customer satisfaction.
Requirements- Bachelor's degree in marketing, communications, and/or business
- Travel - Minimal outside of New College of Florida and USF Sarasota-Manatee campus
- Physical demands including, but not limited to, lifting, bending, pushing, pulling, and/or extended walking and standing
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