Marketing Content Activation Lead

1 week ago

Riverside, California, United States GEICO Full time
Job Summary

We are seeking a skilled Marketing Content Activation Lead to drive the execution of our influencer, entertainment, and multicultural content initiatives. This role will oversee the day-to-day management of content programs from initial brief through launch, collaborating closely with agencies, talent teams, and internal stakeholders.

About the Role

This position within Integrated Media & Marketing reports to the Senior Manager of Influencer, Entertainment, and Culture and offers a unique opportunity to lead high-impact content activations and build out the influencer practice at GEICO.

Key Responsibilities:
  • Manage content activation across influencer, entertainment, and cultural partnerships, ensuring seamless end-to-end execution and alignment with strategic objectives.
  • Oversee content activation, managing timelines, deliverables, and resources effectively.
  • Develop culturally relevant content that resonates with diverse audiences and reflects the richness of multicultural communities.
  • Demonstrate meticulous attention to detail in managing program logistics, including content briefs, production schedules, talent contracts, and budget tracking.
  • Offer creative input and ideas for content development and execution, drawing on your expertise in influencer, entertainment, and multicultural marketing to drive innovation and differentiation.
  • Proactively troubleshoot challenges and address issues to ensure successful program delivery, brand safety, and stakeholder satisfaction.
  • Identify opportunities for innovation and experimentation, staying abreast of social trends and emerging technologies.
Cultural Integration:
  • Advocate for authentic representation and inclusive storytelling across all branded content, promoting cultural resonance and awareness.
  • Lead the identification, cultivation, and management of multicultural partnerships to enhance brand relevance and engagement within diverse communities.
  • Forge relationships with multicultural influencers, content creators, and community organizations to co-create content and amplify brand messaging authentically.
  • Collaborate with talent teams and agencies to ensure diverse representation in talent selection and content production, fostering inclusivity and representation.
  • Leverage cultural insights and audience segmentation data to inform content strategies and messaging, ensuring relevance and resonance with multicultural audiences.
Stakeholder Engagement:
  • Collaborate with cross-functional teams, including marketing strategy, creative, media, DEI, legal, and analytics to ensure seamless execution of content programs.
  • Provide updates on content activation initiatives and seek alignment on strategic priorities.
  • Communicate program updates, milestones, and performance metrics to internal and external stakeholders on a regular basis.
Requirements:
  • 6-8 years of experience in content marketing, digital activation, or related field, with a focus on program management and execution.
  • Proven track record of success in managing content programs from brief through production and launch, preferably within a fast-paced environment.
  • Experience interfacing with external agencies, talent teams, and senior leadership stakeholders, with strong relationship-building and communication skills.
  • Self-starter mentality with the ability to work asynchronously and independently, effectively managing workload and priorities.
  • Strong analytical skills with the ability to synthesize data and derive actionable insights to optimize program performance.
  • Bachelor's degree in marketing, communications, or related field; advanced degree preferred.
Benefits:

As an Associate, you'll enjoy our comprehensive benefits package, including:

  • Premier Medical, Dental, and Vision Insurance with no waiting period
  • Paid Vacation, Sick, and Parental Leave
  • 401(k) Plan
  • Tuition Reimbursement
  • Paid Training and Licensures
Estimated Salary: $115,000 - $200,000

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