Live Streaming Operations Specialist
3 days ago
About Us
Tatolly Inc. is a subsidiary of Sailvan Times, a publicly traded e-commerce company valued at $2.5 billion following its IPO. We specialize in engaging customers through live streaming on platforms like TikTok Live.Our Mission
We focus on bringing products to life by connecting with audiences in real-time. Our dynamic live streams foster a community where viewers can interact directly with hosts, ask questions, and receive instant feedback.Job Overview
We are seeking a TikTok Live Stream Operations Specialist to manage daily live streaming activities for our U.S. audience. This role involves enhancing viewer engagement, increasing sales conversion rates, and driving Gross Profit Margin (GPM). You will work with live stream hosts, ensuring they develop effective sales and product presentation skills.Responsibilities:
- Manage daily live streaming operations for the company's TikTok account, focusing on U.S.-based streams. Aim to increase viewership and improve the conversion rate of live stream sales to enhance GPM.
- Oversee the daily operations of live stream hosts, providing training and guidance. Develop hosts' sales thinking, product presentation skills, and ability to drive sales.
- Conduct comprehensive analysis of assigned product categories, identifying key selling points, and design live stream content to enrich live streaming formats.
- Omitimize and iterate live stream content from three aspects: people (hosts), goods (products), and scenes (live streaming environment). Assist in planning livestream content, preparing scripts, and designing interactive elements.
- Handle technical setup for live streams, including hardware equipment, software configuration, lighting adjustments, and other foundational technical aspects. Test and prepare equipment before the livestream to ensure there are no technical issues.
- Interact with the audience in real-time, helping the host answer questions and respond to comments, creating an active and engaging atmosphere.
- Assist in organizing and collecting post-livestream data and feedback, and review the session with the host to help improve future content.
Requirements:
- Proficiency in English and Mandarin is required.
- At least 1 year of experience in live stream operations, with international experience preferred. Experience with clothing-related projects is a plus. Candidates with TikTok experience are preferred.
- Familiarity with TikTok platform rules and traffic distribution logic. Expertise in live stream traffic dynamics to achieve rapid business growth. Understanding of platform trends and user behavior.
- Strong data analysis capability and content sensitivity, with a proactive mindset. Ability to analyze and provide effective solutions.
- Excellent communication, coordination, interpersonal skills, and strong team spirit. Adaptability to handle various emergencies and withstand work pressure. Ability to collaborate effectively with multiple team members.
- Strong organizational and time management skills, with the ability to handle multiple tasks efficiently.
- Creativity and quick problem-solving abilities to handle unexpected situations during livestreams.
Benefits/Perks
- Healthcare Insurance (Medical, Dental, Vision)
- Paid Holidays
- PTO
- Flexible Schedule
- Competitive Pay ($80,000-$120,000 per annum)
- Career Advancement
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