Brand Manager Associate

10 hours ago


Woodcliff Lake, New Jersey, United States Tata Consumer Products - USA Full time
Job Opportunity

We are seeking a highly motivated and experienced Associate Brand Manager to join our team at Tata Consumer Products - USA. As a key member of our marketing team, you will play a critical role in delivering business targets through the development and execution of brand strategy and marketing plan activities for our Eight O' Clock portfolio.

Key Responsibilities:

  • Lead cross-functional teams in day-to-day brand product portfolio management.
  • Perform monthly business analyses to understand category and brand performance, translating analyses into insights, implications, and recommendations to achieve brand business targets.
  • Partner with external agencies on executing and measuring marketing programs.
  • Lead commercialization processes for innovation and product/packaging renovation.
  • Collaborate with sales and cross-functional teams to create selling materials to support new product launches, trade, and pricing strategies, and shelf management initiatives.
  • Manage, track, and evaluate a range of consumer and trade promotional activities.
  • Assist with e-Comm brand projects and activities.

Requirements:

  • Passion for working with challenger brands and a mindset to do more with less.
  • Inherent understanding of how to build brands in culture in the US.
  • Digital marketing expertise, including earned media and influencer marketing.
  • Strong verbal, written communication, and presentation skills.
  • Sense of urgency, hands-on ability to prioritize, and deal with ambiguity.
  • Cross-functional integration and ability to influence, including those outside marketing.

Preferred Qualifications:

  • CPG experience, with food and/or beverage (coffee) marketing experience a plus.
  • Experience working with budgeting and detailed numerical analysis.
  • Experience managing social and PR agencies.
  • Experience with syndicated data tools (Nielsen, IRI).
  • Undergraduate degree required; MBA preferred. 3-4 years' experience in the marketing field.

Benefits:

  • Medical, dental, vision.
  • Employee Assistance Program (EAP).
  • 401K Match.
  • Employee Referral Bonus.
  • Tuition Reimbursement.
  • Employee Discounts on local and national retailers.


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