Marketing Manager, Direct-Response

3 weeks ago

New York, New York, United States ORBIS International Full time

Job Summary

The Direct-Response Marketing Manager at Orbis International plays a pivotal role in developing, executing, and analyzing offline and online marketing campaigns. This position oversees the day-to-day management and implementation of direct mail fundraising campaigns, as well as supporting the digital channel. The successful candidate will integrate insights from all channels and make strategic recommendations to grow mass market fundraising in the US market.

Key Responsibilities

  • Provide strategic and tactical recommendations to various audiences, leveraging expertise in channel management and donor segmentation.
  • Implement large-scale marketing and fundraising campaigns across all channels to meet and exceed annual targets, ensuring alignment with Orbis's ethical policies.
  • Ensure brand and messaging guidelines are correctly implemented in all donor communication.
  • Project manage the development and routing of marketing materials, ensuring seamless integration of Orbis's message.
  • Assist in managing the budget for mass audience activities, ensuring efficient allocation of resources and adherence to financial guidelines.
  • Support budgeting and investment allocation with channel and audience expertise.
  • Create compelling content tailored to different audience segments, ensuring alignment with brand and Orbis's mission and goals.
  • Collaborate closely with internal and external partners to ensure seamless integration of Orbis's message.

Requirements

  • Bachelor's degree or equivalent experience required.
  • 5+ years of progressive work experience, including 2+ years of experience in integrated channel marketing and fundraising.
  • Experience with integrated channel marketing management and audience segmentation.
  • Fundamental understanding of marketing best practices and segmentation/audience management.
  • Marketing and donor cultivation experience at a nonprofit.

Skills and Abilities

  • Strong background in direct mail, digital marketing, and face-to-face canvassing.
  • High level of project management skills, managing down, sideways, and up.
  • Excellent reporting and analytics skills.
  • Extremely detail-oriented to ensure quality standards are met while also meeting deadlines.
  • Excellent oral and written communication.
  • Ability to work in a collaborative environment as a team lead and member.
  • Strong interpersonal skills and ability to manage deadline pressure.
  • Creative thinking and problem-solving skills.
  • Ability to work independently and efficiently in a fast-paced, dynamic environment.
  • Budget management experience.
  • Thorough knowledge of Microsoft Suite.
  • Proficiency in English is required. Additional languages are an asset.

Application Materials

Please submit a resume and cover letter for consideration.

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