Product Marketing Manager
5 days ago
Aquent is seeking a skilled Product Marketing Manager to support our account-based go-to-market strategy. With a focus on master data management solutions, this role will be instrumental in driving business growth and customer engagement.
About the RoleThis position reports directly to the CMO and involves handling product messaging, sales support, and launches. Collaboration with cross-functional teams is crucial to ensure strong market positioning and customer engagement. The ideal candidate thrives in a fast-paced environment, enjoys building new processes, and seeks to align Marketing and Sales for pipeline growth.
Key Responsibilities- Familiarize yourself with our product offerings, target markets, and industry landscape within the first 3 months.
- Build strong relationships with marketing, product, and sales teams to drive collaboration and alignment.
- Develop a 6-month plan for existing products, including product positioning, messaging, and sales enablement.
- Participate in win/loss analysis interviews and competitor research activities to inform marketing strategies.
In the first 6 months, you will play a lead role in working with product management for successful product launches, creating launch materials, and showcasing innovation in the market. You will also analyze competitors in the data management space, utilize findings to refine product messaging, and develop competitive positioning for the product portfolio.
Within the first 12 months, you will have successfully captained multiple product launches, built a repository of impactful sales enablement and marketing materials, curated customer case studies and win/loss insights, and demonstrated measurement improvement on product positioning and market perception.
Requirements- Industry experience in Master Data Management and/or Data Governance organizations.
- Tactical execution skills, including daily product marketing tasks, market research, win/loss analysis, and competitor analysis.
- Launch support experience, driving product launch execution, coordinating cross-functional activities, and creating supporting materials.
- Sales enablement skills, developing and refreshing sales enablement materials, training sales teams on product changes and updates.
- Content creation and campaign support experience, producing product marketing collateral and supporting content development for marketing campaigns.
- Customer engagement skills, leading customer engagement activities, including win/loss interviews, feedback collection, and case study creation.
- Techy savvy, understanding analytics and various programs to tell the right story.
- A salary range of $130K - $150K, with an ETO of $165K.
- Employee-sponsored health, dental, and vision insurance.
- PTO (holiday, vacation, sick) benefits.
- Employee Share Units.
- Professional development stipends.
- Wellness programs.
- An onsite fitness center.
- Company and team outings.
We are committed to diversity and inclusion. We welcome qualified applicants from all backgrounds, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Alternative methods of applying for employment are available for individuals with disabilities.
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