Research Manager

5 days ago

New York, New York, United States Gallery Media Group Full time
Research & Insights Manager

Gallery Media Group is a forward-thinking media company dedicated to amplifying positivity. Our mission is to stay ahead of the curve, where consumer attention is shifting. We're a dynamic team that includes women's lifestyle brand PureWow and a collection of social-first media brands, such as @cocktails, @moms, @recipes and @ballplayers on Instagram and TikTok, reaching over 200M consumers. Additionally, we have an expansive experiential arm rooted in Gallery Houses, a fusion of social content, creators and cultural moments at scale, as well as a robust influencer marketing business. Our company was founded in 2010 by CEO, Ryan Harwood, and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.

Key Responsibilities:
  • Develop and lead research initiatives that directly support the Brand Strategy and Sales teams, informing internal decision making, product offerings and sales pitches.
  • Gain a deep understanding of and become the expert on our GMG brand audiences (including demographics, psychographics, and media consumption habits).
  • Use social listening data to inform learnings on topics such as brand affinity, audiences and trends.
  • Conduct research that will provide strategic and reliable insights (in line with overall brand and business strategies) in response to single RFPs and larger business opportunities.
  • Complete customized research requests to extract meaningful insights and creatively tell a story through statistics. Create a narrative through the numbers to position GMG brand audiences in a way that resonates with prospective clients and drives increased advertising partnerships.
  • Independently own end-to-end creation of presentations (ie: Google Slides) in response to specific stat requests and audience related questions.
  • Demonstrate research storytelling skills, drawing out key insights and collaborating with Brand Strategy team to develop compelling and proactive content programs.
  • Develop and maintain relationships with external data and research partners while consistently evaluating potential new data and research partners.
  • Become the expert on GMG measurement offerings (brand lift studies, etc...) and continue to evolve our offerings to support the needs of our campaigns and client partners.
  • Collaborate closely with sales, brand strategy and account management teams to translate insights into actionable recommendations.
Requirements:
  • Bachelor's degree in market research, statistics, or a related field.
  • Minimum of 3 years of research and analytics experience, preferably in the digital media industry.
  • Strong analytical skills and ability to translate data into actionable insights and to tell a story through data.
  • Proficiency in data analysis tools.
  • Strong skills working in Google Slides, Keynote and Powerpoint.
  • Excellent communication skills (including audience storytelling and presentation skills).
  • Experience with digital analytics platforms (e.g., Google Analytics).
  • You thrive in a dynamic, collaborative, high-energy environment where you're continuously solving problems creatively and analytically.

Location: New York (hybrid)

Benefits: Employer-sponsored 401k with match, Medical, Dental, and vision coverage, Unlimited PTO, Caregiver (Parental) Leave, Health and Wellness benefits

Salary: $65,000-$80,000 USD

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