Marketing Brand Manager
4 weeks ago
The Brand Marketing Manager will be the marketing leader for Canopy Lawn Care franchise brand. This position will work closely with Canopy franchisees at all stages of their business, providing training and ongoing guidance on marketing plan development, implementation, and support.
Key Responsibilities:
Develop and execute marketing initiatives to achieve brand objectives
Analyze marketing data and identify opportunities to improve marketing strategies
Evaluate local marketing efforts and provide feedback and recommendations to franchisees and the marketing team
Provide day-to-day guidance and support to ensure marketing and advertising strategies are implemented across the franchise system
Analyze and report on aggregated system-wide data about marketing efforts
Deliver in-person new franchisee training and ongoing virtual training
Manage and pursue new third-party suppliers to meet marketing department and franchise system goals
Manage the development of creative assets for the brand
Manage technology solutions to assist franchisees with local marketing and advertising efforts
Requirements:
4+ years of marketing industry experience
Located in Raleigh, NC
Bachelor's degree in marketing, business, or related field
Microsoft office and Adobe products knowledge and proficiency
Adept at learning new technology and marketing platforms
Strong verbal and written communication skills
Strong organizational and time-management skills
Ability to work independently and within a team environment
Self-starter
Attention to detail
Energetic and enthusiastic attitude
Persistence and persuasiveness
Multi-tasking capabilities
Ability to see the bigger picture
Preferred Qualifications:
Agency experience
Green industry or prior lawn care industry experience
Meta, Adwords, or Google Analytics certified
Empower Brands
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