Senior Brand Strategist

1 week ago


Hoboken, New Jersey, United States Adjective & Co Full time
About the Role

We are seeking an experienced Senior Strategist to join our team at Adjective & Co. as a key member of our brand development team. The ideal candidate will have a strong passion for brand-building and a deep understanding of consumer behavior in the modern media landscape.

Key Responsibilities
  • Conduct comprehensive brand audits, competitive and industry analysis to gain a deep understanding of our clients' businesses and objectives.
  • Develop cohesive, coherent strategies and plans to support our growing portfolio of brands.
  • Establish cohesive brand strategies, including brand positioning, messaging, and tone of voice.
  • Collaborate with our leadership team to receive feedback and create improvements to our strategy process.
  • Develop and evolve CRM strategies for various clients and target audiences.
  • Provide thought leadership to internal and external teams on the latest trends based on consumer research, insights, analytics, and strategic planning.
  • Monitor and track brand health metrics to prove brand value building and ROI.
  • Establish and track KPIs/success metrics to make data-backed decisions.
Requirements
  • Minimum of five (5+) years of agency experience as a strategist.
  • Bachelor's degree or equivalent in advertising, strategy, analytics, marketing or related field.
  • Extensive experience researching and analyzing data across a variety of industries and a diverse range of clients.
  • Deep understanding of brand value, brand architecture, visual and verbal identity, messaging, and tone of voice.
  • Proficiency in research tools and software and marketing tools.
  • Ability to translate raw data into visuals, actionable insights and present in visually engaging format.
  • Comfortable presenting to internal teams, agency partners and directly to clients-both on-screen and in person.
What We Offer
  • Beach office within walking distance to the ocean in Jax Beach.
  • Flexible work schedule.
  • Travel accommodations for remote employees.
  • Amazing, collaborative team environment.
  • Six weeks in holidays throughout the year and your birthday off.
  • Vacation Un-Policy (take vacation time when you go on vacation).
  • Grown-up stuff like healthcare, dental and retirement plan.
  • Freedom to work when and where is best for you.


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