B2B Brand Marketing Manager

4 weeks ago


Bellevue WA, United States HydroPeptide Full time
Job Summary

We are seeking a highly skilled B2B Brand Marketing Manager to join our team at HydroPeptide. As a key member of our marketing team, you will be responsible for developing and implementing strategies to drive sales growth and increase market share within the professional skincare industry.

Key Responsibilities
  • Develop and execute marketing strategies to drive sales growth and increase market share within the professional skincare industry.
  • Partner with the sales team to align marketing efforts with business goals.
  • Create promotions and marketing toolkits that boost customer engagement and order size.
  • Conduct market research and analyze performance metrics to refine strategies and improve results.
Email & SMS Marketing
  • Plan and execute targeted B2B email and SMS campaigns focused on customer acquisition and retention.
  • Manage the email calendar, create segmented campaigns, and track performance to optimize engagement.
Media & Event Support
  • Collaborate on paid media campaigns, manage event marketing initiatives, and build relationships with key opinion leaders.
  • Work cross-functionally to create marketing collateral, update the professional website, and enhance brand visibility.
  • Support in-person events, tradeshows, and webinars with strategic marketing initiatives.
Creative & Content Development
  • Lead the creation of marketing materials, including lookbooks, merchandising assets, and promotional kits.
  • Develop video content in collaboration with various teams for cross-channel distribution.
Requirements
  • 3-5+ years of experience in B2B/brand marketing within the professional skincare, beauty, or esthetic industry.
  • Proven success in developing and implementing marketing strategies that drive revenue growth in the professional skincare industry.
  • Ability to leverage data and instincts to identify business opportunities and craft effective partner marketing tactics.
  • Experience reporting on key performance indicators (KPIs) and the ability to analyze data to derive actionable insights.
  • Strong organizational skills with the ability to manage multiple projects simultaneously, paired with a sense of urgency and follow-through.
  • A service-oriented attitude and strong problem-solving abilities.
  • Excellent relationship-building skills with a proven ability to influence others while maintaining positive relationships with clients, colleagues, and industry stakeholders.
  • Proficiency in Microsoft Office Suite and CRM software (e.g., Salesforce) preferred.
What We Offer
  • $120,000 annual salary with annual bonus potential.
  • Opportunity to work with a leading brand in the professional skincare industry.
  • Collaborative and dynamic work environment.


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