Marketing Manager

4 weeks ago


Decatur, Georgia, United States Utility, Inc. Full time
About Us:
Utility Inc. is a leading technology company that delivers innovative digital systems for frontline professions. Our mission is to provide speed, accuracy, and transparency in their work. We foster a purpose-driven environment that values ethical practices and teamwork. Our team promotes inclusive harmony and work-life balance. We celebrate employees' contributions within a recognition-driven culture.

Marketing Manager Role:


This role will play a crucial part in supporting the overall marketing efforts of the Public Safety Brands organization. The Marketing Manager will design, plan, manage, and optimize integrated marketing campaigns across multiple channels to generate a revenue pipeline. The position requires a strong background in marketing, demand generation, excellent analytical skills, attention to detail, and the ability to work in a fast-paced environment.

The Marketing Manager will be responsible for developing and executing integrated marketing plans, leveraging the most suitable marketing channels to engage the target audience effectively. They will foster a collaborative environment, leveraging the expertise of team members to deliver integrated and impactful marketing initiatives. The Marketing Manager will utilize data-driven insights to measure and analyze the effectiveness of marketing campaigns, identifying key performance indicators (KPIs) and metrics to evaluate success.

The ideal candidate will have a Bachelor's degree in Marketing or a related field, with 5+ years of experience in B2B demand generation experience in SaaS. They will have a strong understanding of marketing principles, channels, and tactics, including digital marketing strategies, tradeshows, events, and advertising. The Marketing Manager will possess excellent project management skills, with the ability to manage multiple campaigns simultaneously, meet deadlines, and work within budget.


Responsibilities:
  • Develop and execute integrated marketing plans, encompassing a mix of digital, traditional, and emerging marketing channels.
  • Leverage the most suitable marketing channels to engage the target audience effectively.
  • Foster a collaborative environment, leveraging the expertise of team members to deliver integrated and impactful marketing initiatives.
  • Utilize data-driven insights to measure and analyze the effectiveness of marketing campaigns.
  • Develop, maintain, and represent the marketing team to cross-functional groups.
  • Monitor industry trends and stay up-to-date on new technologies and techniques.
  • Conduct market and client research to identify opportunities and challenges.

Requirements:
  • Bachelor's degree in Marketing or a related field.
  • 5+ years of experience in B2B demand generation experience in SaaS.
  • Strong understanding of marketing principles, channels, and tactics.
  • Excellent project management skills.
  • Exceptional communication and interpersonal skills.
  • Analytical mindset with experience in data analysis and campaign performance tracking.
  • Proficiency with marketing automation tools, CRM systems, and analytics platforms.
  • Versatility, flexibility, and a willingness to work within constantly changing priorities.
  • Proven leadership and business acumen skills.
  • Superb attention to detail, strong planning and organization skills.
  • Excellent work ethic and dependability.
  • Aptitude to learn new technology and systems.
  • Ability to work both independently and in a team environment.
  • Commitment to excellence and high standards.
  • Client service-centric with a concern for quality and deadlines.

Work Environment:


This role requires the employee to have the ability to maintain a stationary and upright position regularly. Regular movement within the office is required to access file cabinets, office machinery, and other resources. The capacity to convey information and concepts effectively for mutual understanding must be possessed by the employee. They must also have the capability to share precise details during such interactions. Specific vision capabilities, particularly the ability to observe details at close range (within a few feet of the observer), are essential for performing tasks accurately.

This role involves the occasional transportation of boxes weighing up to 30 pounds throughout the office to fulfill diverse demands.


Disclaimer:


This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and perform any other job-related duties requested by anyone authorized to give instructions or assignments.

All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.

To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others.
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