Digital Media Strategist

4 days ago


Oak Brook, Illinois, United States Darwill Full time
About Us

Darwill is a family-owned performance-based marketing powerhouse based in the western suburbs of Chicago, IL. With over 70 years of experience, we've been impressing clients of all sizes and industries with our proven direct marketing solutions.

Our Mission

To empower national and local businesses through performance-based marketing by executing complex location-based data-driven campaigns, leading to increased sales, sustainability, and an improved return on investment.

Job Description

We're seeking a talented Digital Media Buyer to join our growing digital team. As a key player on our digital team, you'll take ownership of crafting and executing cutting-edge paid media strategies across various digital channels.

Responsibilities:
  • Craft and execute social media magic by designing captivating campaigns that resonate across digital landscapes.
  • Command each step of the campaigns, from start to finish, including tracking creative performance, optimization, and daily updates to improve performance.
  • Manage local campaigns with finesse by optimizing budgets, lead volume, and quality targets.
  • Dive into data to decipher campaign performance metrics and make data-driven recommendations.
  • Collaborate with internal teams to ensure every aspect of the campaign is finely tuned for maximum execution.
  • Follow compliance and best practices to ensure campaigns sail smoothly within advertising regulations and industry standards.
  • Experiment and test with A/B testing and experimentation to unlock insights that will help drive continuous refinement of targeting strategies, creativity, and messaging.
  • Master the art of pixel placement, conversion tags, and other tracking mechanisms across digital realms.
  • Conduct rigorous testing to verify the functionality and accuracy of tracking pixels and tags.
  • Chronicle digital adventures with meticulous documentation of tracking implementations, testing procedures, and troubleshooting workflows.
Qualifications:
  • Bachelor's degree in Marketing or similar field.
  • 2-5 years of experience in media buying.
  • Proven PPC/SEM experience.
  • Proven paid social experience.
  • Demonstrated ability to drive results and achieve key performance indicators (KPIs) such as return on ad spend (ROAS), cost per acquisition (CPA), and conversion rates.
  • Experience in the Healthcare, Home Services, or Automotive industries is a plus.
  • Knowledge of SEO principles and practices and their benefits for integrated marketing strategies.
  • Knowledge of ranking factors and search engine algorithms.
  • Ability to analyze data from search engines, analytics, and internal data, and make actionable decisions and recommendations.
  • Adaptability and willingness to learn in a constantly evolving digital marketing landscape.
  • Ad copywriting experience.
  • Understanding of UTM parameters.
  • Proficiency with GA4.


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