Digital Search Strategy Specialist

5 days ago


Atlanta, Georgia, United States New Fitzco LLC Full time

New Fitzco LLC is seeking a skilled Digital Search Strategy Specialist to join our team.

Job Summary

The ideal candidate will have 3-5 years of digital media experience, with at least 2 years of paid search campaign activation experience.

We are looking for someone with a strong understanding of paid search platforms and tools (e.g., Google Ads, Microsoft Ads, Search Ads 360).

The successful candidate will also have experience with site tagging, analytics platforms (e.g., Adobe Analytics, Google Analytics), and asset trafficking.

About the Role

In this role, you will be responsible for driving digital campaign success by developing and executing paid search campaigns, optimizing them for performance, and leveraging insights to inform future strategies.

  • You will work with our planning and strategy teams to understand client objectives, target audiences, and desired outcomes.
  • You will inform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define the role of paid search within client goals.
  • You will understand paid search's strengths and weaknesses among other digital platforms such as paid social and programmatic.
Key Responsibilities

Some key responsibilities of the role include:

  • Developing digital plans across paid search that align with business and comms objectives, determining platform/campaign/placement priorities, creative strategy, and measurement frameworks.
  • Contributing to quarterly testing roadmaps and evaluating alphas/betas/new partners.
  • Maintaining awareness of tech and industry capabilities to help evaluate and evolve data and tech partners.
  • Connecting digital strategy to other paid and non-paid channels (sponsorships, OOH, CRM, TV, email, organic social etc.) to encourage more insightful and intentional campaign planning and execution.
Requirements

To succeed in this role, you will need:

  • 3-5 years of digital media experience, with at least 2 years of paid search campaign activation experience.
  • A strong understanding of paid search platforms and tools (e.g., Google Ads, Microsoft Ads, Search Ads 360).
  • Experience with site tagging, analytics platforms (e.g., Adobe Analytics, Google Analytics), and asset trafficking.
  • Proven ability to analyze campaign data and provide actionable insights.
  • Ability to learn quickly and think on your feet.
  • Insatiable curiosity and desire to know 'why'.
  • Excellent communication and collaboration skills.
  • Strong attention to detail and organizational skills.
Salary Information

The estimated salary for this role is $85,000 - $110,000 per year, depending on experience.



  • Atlanta, Georgia, United States Home Depot Full time

    Job SummaryThis is a unique opportunity to lead the Paid Search team at Home Depot, executing and optimizing paid media investments across various platforms. As a Digital Media Strategy Lead - Search Marketing, you will work closely with internal stakeholders to develop and implement best-in-class Paid Search strategies that drive exceptional results.Key...


  • Atlanta, Georgia, United States Data People Search Full time

    About the RoleAt Data People Search, we're seeking an experienced Analytics Architect Adobe to drive our clients' digital transformation initiatives. With a strong background in designing digital analytics solutions and leadership experience, you'll play a pivotal role in shaping our company's growth strategy.We're looking for someone who can develop and...


  • Atlanta, Georgia, United States SCS Full time

    Job OverviewWe are seeking a highly skilled Digital Media Strategist to lead our paid search efforts. This is an exciting opportunity to join SCS and take on a leadership role in shaping our digital media strategy.Key Responsibilities:Leverage expertise in paid search to drive business growth through campaign execution and optimizationManage day-to-day...


  • Atlanta, Georgia, United States 321 the Agency Full time

    Job Title: Digital Marketing StrategistAbout 321 the Agency:We're a full-service marketing agency built on the collective strength of our people. We know what it's like to grind, to create, and to dream. Our team is made up of individuals who are all so much more than a job title; leaders who skipped the beaten path and carved their own way.About the...


  • Atlanta, Georgia, United States NorthPoint Search Group Inc Full time

    **NorthPoint Search Group Inc.** is seeking a highly skilled Digital Marketing Professional to join our team in our Atlanta office.The ideal candidate will create and manage all digital marketing campaigns and properties to promote the company and its products. To be successful, this person must have the ability to think strategically, analyze...


  • Atlanta, Georgia, United States Data People Search Full time

    Data People SearchWe are seeking a seasoned Digital Solutions Strategist to join our team in the Atlanta or Cleveland area. The ideal candidate will have 12+ years of experience designing digital analytics solutions, with a proven track record of building and mentoring teams in analytics or a related field.Key Responsibilities:Develop and implement robust...


  • Atlanta, Georgia, United States 24 Seven Talent Full time

    Job OverviewWe are seeking a skilled Paid Search Supervisor to join our team at 24 Seven Talent. As a Paid Search Supervisor, you will be responsible for developing and activating digital campaigns across paid social, paid search, and programmatic platforms.Key Responsibilities:Develop and execute digital media strategies to drive campaign success.Work...

  • Technical Lead

    5 days ago


    Atlanta, Georgia, United States ACL Digital Full time

    Job Title: Technical Lead - Social Media Strategy and ArchitectureLocation: Atlanta, GA (Hybrid)About ACL Digital:We are a leading digital solutions provider that helps organizations transform their businesses through innovative technology and strategic partnerships.Job Overview:We are seeking an experienced Technical Lead to join our team as a key member in...


  • Atlanta, Georgia, United States New Fitzco LLC Full time

    We are seeking a highly skilled Digital Platforms Strategist to join our team at New Fitzco LLC.Job Description:This is a unique opportunity to work with a fully-integrated agency that offers combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing, and design.As a Digital Platforms...


  • Atlanta, Georgia, United States TrevelinoKeller Full time

    We're on the hunt for a skilled Paid Media Specialist to join our team at Trevelino/Keller, a dynamic agency in the digital public relations and growth marketing space. Our company has experienced remarkable growth, with some years seeing us rank as one of the fastest-growing companies in the country.Trevelino/Keller is committed to retention and understands...


  • Atlanta, Georgia, United States StudioHawk Full time

    Unlock Your Potential as a Digital Marketing Strategist at StudioHawkWe are seeking a highly skilled Digital Marketing Strategist to join our team in Atlanta. As a key member of our SEO team, you will play a crucial role in developing and executing effective digital marketing strategies that drive results for our clients.At StudioHawk, we pride ourselves on...


  • Atlanta, Georgia, United States TrevelinoKeller Full time

    About the RoleTrevelino/Keller, a digital public relations and growth marketing agency, seeks a skilled Paid Media Specialist to join our team. This individual will be responsible for implementing, optimizing, and managing paid media campaigns to drive key performance indicators (KPIs).Key ResponsibilitiesDevelop and execute multi-channel paid media...


  • Atlanta, Georgia, United States Hubstaff Full time

    Job Overview: We are seeking an experienced Digital Marketing Specialist to join our team at Hubstaff. As a key member of our marketing department, you will be responsible for developing and executing strategic digital marketing campaigns that drive business growth.About the Role: We are looking for a seasoned digital marketing professional with a proven...


  • Atlanta, Georgia, United States Further Full time

    Job OverviewWe are seeking an experienced Digital Data Leadership Specialist to join our team at Further, a data-driven company that helps businesses turn raw data into informed decisions.The ideal candidate will have a strong background in designing and implementing digital analytics solutions, as well as experience in leading and mentoring teams. The role...


  • Atlanta, Georgia, United States StudioHawk Full time

    Unlock Your Potential in a High-Growth AgencyAt StudioHawk, we're passionate about innovation and creativity in search engine optimisation. As a Junior SEO Specialist, you'll play a key role in driving organic growth for our clients and our growing Atlanta team.This is an entry-level role, perfect for those with a love for all things digital. You'll have the...


  • Atlanta, Georgia, United States TEKsystems Full time

    Job Title: Digital Content StrategistWe are seeking a skilled Web Content Manager to join our team at TEKsystems. This is an exciting opportunity for an experienced professional in web content strategy and management to take their career to the next level.About the Role:This role involves leading the development of web content strategies, creating engaging...


  • Atlanta, Georgia, United States ACL Digital Full time

    About ACL DigitalACL Digital is a leading provider of innovative technology solutions.Job Title: Cloud Architect SpecialistLocation: Atlanta, GA (Onsite)Estimated Salary:$120,000 - $180,000 per yearJob DescriptionWe are seeking a skilled Cloud Architect Specialist to join our team. The ideal candidate will have experience in cloud technologies, including...


  • Atlanta, Georgia, United States TrevelinoKeller Full time

    Job OverviewTrevelino/Keller is a digital public relations and growth marketing agency with a strong presence in the industry. Our commitment to excellence has earned us recognition as one of the 30 Best Firms to Work for in North America.We're looking for a skilled Paid Search Specialist to join our team. This role requires a candidate who can thrive in a...


  • Atlanta, Georgia, United States QIAGEN Full time

    Job DescriptionAt QIAGEN, we are committed to making a real difference in science and healthcare. We are seeking a talented Digital PCR Sales Specialist to join our team and contribute to our mission.About the Role:The Digital PCR Sales Specialist will be responsible for selling and supporting our QIAcuity Digital PCR Systems across all markets and customer...


  • Atlanta, Georgia, United States SCS Full time

    Job DescriptionThe Sr. Manager, Paid Search role at SCS is a senior-level position responsible for leading the day-to-day management of paid search campaigns for our clients.ResponsibilitiesPlan, set up, execute, manage, and optimize paid search campaigns across Google Ads platforms to drive results for clients.BUILD STRONG CLIENT RELATIONSHIPS BY...