Digital Search Strategy Specialist
5 days ago
New Fitzco LLC is seeking a skilled Digital Search Strategy Specialist to join our team.
Job SummaryThe ideal candidate will have 3-5 years of digital media experience, with at least 2 years of paid search campaign activation experience.
We are looking for someone with a strong understanding of paid search platforms and tools (e.g., Google Ads, Microsoft Ads, Search Ads 360).
The successful candidate will also have experience with site tagging, analytics platforms (e.g., Adobe Analytics, Google Analytics), and asset trafficking.
About the RoleIn this role, you will be responsible for driving digital campaign success by developing and executing paid search campaigns, optimizing them for performance, and leveraging insights to inform future strategies.
- You will work with our planning and strategy teams to understand client objectives, target audiences, and desired outcomes.
- You will inform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define the role of paid search within client goals.
- You will understand paid search's strengths and weaknesses among other digital platforms such as paid social and programmatic.
Some key responsibilities of the role include:
- Developing digital plans across paid search that align with business and comms objectives, determining platform/campaign/placement priorities, creative strategy, and measurement frameworks.
- Contributing to quarterly testing roadmaps and evaluating alphas/betas/new partners.
- Maintaining awareness of tech and industry capabilities to help evaluate and evolve data and tech partners.
- Connecting digital strategy to other paid and non-paid channels (sponsorships, OOH, CRM, TV, email, organic social etc.) to encourage more insightful and intentional campaign planning and execution.
To succeed in this role, you will need:
- 3-5 years of digital media experience, with at least 2 years of paid search campaign activation experience.
- A strong understanding of paid search platforms and tools (e.g., Google Ads, Microsoft Ads, Search Ads 360).
- Experience with site tagging, analytics platforms (e.g., Adobe Analytics, Google Analytics), and asset trafficking.
- Proven ability to analyze campaign data and provide actionable insights.
- Ability to learn quickly and think on your feet.
- Insatiable curiosity and desire to know 'why'.
- Excellent communication and collaboration skills.
- Strong attention to detail and organizational skills.
The estimated salary for this role is $85,000 - $110,000 per year, depending on experience.
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