Senior Marketing Activation Sciences Manager

1 day ago


Springfield, Illinois, United States General Motors Full time
About the Role

We are seeking a highly skilled and experienced Senior Manager, Marketing Activation Sciences to join our team at General Motors. As a key member of our Performance Driven Marketing team, you will be responsible for leading the development and implementation of marketing activation strategies that drive business results.

Key Responsibilities
  • Develop and execute marketing activation plans that align with business objectives and drive revenue growth.
  • Lead a team of marketing analytics and activation specialists to deliver high-quality insights and recommendations.
  • Collaborate with cross-functional teams to integrate marketing activation strategies with other business functions.
  • Stay up-to-date with industry trends and best practices in marketing analytics and activation.
  • Develop and maintain relationships with key stakeholders, including business leaders and external partners.
Requirements
  • 9+ years of experience in analytics, data science, or quantitative insights in an enterprise setting.
  • 5+ years working with a marketing/media team on shared objectives.
  • 2+ years of experience successfully leading technical teams or work.
  • Ability to evaluate the big picture and solve business problems rather than focusing solely on metrics.
  • Deep knowledge around the proper application of statistical/econometric modeling, univariate and multiple time series analysis, supervised and unsupervised machine learning models.
  • Prior experience with at least one of the following methodologies: customer lifetime value, customer loyalty and churn, behavior-based segmentation, causal inference, incrementality modeling, multi-touch attribution, propensity modeling or targeting.
  • Skilled in multiple programming languages and statistical analyses/machine learning tools (Python, R, SAS, SQL, Pyspark) and extensive experience in Big Data platforms (AWS, S3, Azure/Databricks).
What We Offer
  • A competitive salary and bonus potential.
  • A comprehensive benefits package, including medical, dental, vision, and life insurance.
  • A 401(k) savings plan with company match.
  • Opportunities for professional growth and development.
  • A dynamic and inclusive work environment.


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