Chief Sales Officer

3 days ago


Palo Alto, California, United States RWC Pulse Full time

We are seeking an experienced Chief Sales Officer to lead our advertising sales team at RWC Pulse, a mission-driven organization dedicated to delivering high-quality local news and information to the San Francisco Bay Area.

As a digital-first company, we are looking for someone who can drive the growth of our digital products with local businesses and shift our sales from print to digital. The ideal candidate will have deep experience selling advertising products, understand the business landscape of the mid-Peninsula, and be an expert in techniques that drive new customer acquisition.

The Chief Sales Officer will report directly to the CEO and be responsible for revenue generation, team leadership, market analysis, sales support, sales operations, collaboration with editorial, marketing, and production teams, and staying up-to-date with industry trends and emerging technologies.

This is a unique opportunity to join a team of passionate community builders and contribute to the success of a non-profit organization making a real difference in your community. If you love this and want to help, please reach out for a discussion.

Key Responsibilities:

  • Revenue Generation: Develop and execute innovative sales strategies to achieve and exceed revenue targets, develop new customers, and shift our sales from print to digital.
  • Team Leadership: Recruit, hire, train, and mentor a high-performing sales team.
  • Market Analysis: Conduct market research to identify new opportunities and adjust sales strategies accordingly.
  • Sales Support: Support our veteran sales representatives to achieve their goals and minimize non-selling activity.
  • Sales Operations: Oversee sales operations, including CRM management, sales forecasting, and pipeline management.
  • Collaboration: Collaborate with editorial, marketing, and production teams to create integrated campaigns.
  • Industry Knowledge: Stay up-to-date with industry trends and emerging technologies to drive innovation.

Requirements:

  • Bachelor's degree in business, marketing, or related field.
  • 10+ years of experience in media sales, preferably in local news or digital media.
  • Proven track record of exceeding sales targets and managing high-performing teams.
  • Strong leadership and interpersonal skills.
  • Excellent communication and presentation skills.
  • Proficiency in sales CRM and analytics tools.
  • A deep understanding of digital advertising and emerging media trends.
  • A passion for local news and a commitment to community journalism.

Estimated Salary: $75,000 - $90,000 per year, depending on experience and qualifications. Benefits include health and dental insurance, 403(b) retirement plan, three weeks vacation, and the opportunity to work for a mission-driven organization that makes a real difference in your community.



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