Sales and Marketing Director
11 hours ago
Navion Senior Solutions is seeking a highly skilled Senior Living Sales & Marketing Director to lead our sales and marketing efforts. As a key member of our team, you will be responsible for driving occupancy success through the development and implementation of comprehensive sales strategies.
Key Responsibilities:- Develop and implement sales strategies to drive occupancy success
- Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs
- Plan and implement marketing activities and events
- Monitor and maintain budget
- Collaborate with ED and RSDM to determine advertising needs and implement
- Meet all monthly sales activity standards including follow up calls, professional sales calls, event planning and monthly lead bank mailings
- Meet the community's move-in and census goals each month or identify barriers for meeting the goals
- Respond and follow-up to inquiries in a positive and timely manner
- Develop a strong network of professional and agency referral sources
- Host and attend community events and develop positive community relations
- Research and maintain information on local competition including rates, specials, services, etc.
- Implement and monitor a move-in system to ensure all resident records are complete prior to admission
- Maintain new residents and inquiries in the Move-In database
- Prepare and distribute mailings to prospective and current residents
- Provide required information and communicate effectively with other team members about move-in activity and resident/family needs
- Complete weekly and quarterly census reports
- Select and order promotional supplies while staying within the budget
- Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate
- Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy
- Proven sales executive experience, meeting or exceeding target
- Proven ability to drive the sales process from inquiry to close
- Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings
- Ability to position Navion against competitors
- Ability to work well with others and promote a team environment
- Excellent listening, negotiation and presentation skills
- Excellent verbal and written communications skills
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- PTO for full time positions
- Short & Long Term Disability Insurance
- Life Insurance
- Career Advancement Opportunities
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