Sales and Marketing Director

11 hours ago


Lexington, Kentucky, United States Navion Senior Solutions Full time
Job Title: Senior Living Sales & Marketing Director

Navion Senior Solutions is seeking a highly skilled Senior Living Sales & Marketing Director to lead our sales and marketing efforts. As a key member of our team, you will be responsible for driving occupancy success through the development and implementation of comprehensive sales strategies.

Key Responsibilities:
  • Develop and implement sales strategies to drive occupancy success
  • Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs
  • Plan and implement marketing activities and events
  • Monitor and maintain budget
  • Collaborate with ED and RSDM to determine advertising needs and implement
  • Meet all monthly sales activity standards including follow up calls, professional sales calls, event planning and monthly lead bank mailings
  • Meet the community's move-in and census goals each month or identify barriers for meeting the goals
  • Respond and follow-up to inquiries in a positive and timely manner
  • Develop a strong network of professional and agency referral sources
  • Host and attend community events and develop positive community relations
  • Research and maintain information on local competition including rates, specials, services, etc.
  • Implement and monitor a move-in system to ensure all resident records are complete prior to admission
  • Maintain new residents and inquiries in the Move-In database
  • Prepare and distribute mailings to prospective and current residents
  • Provide required information and communicate effectively with other team members about move-in activity and resident/family needs
  • Complete weekly and quarterly census reports
  • Select and order promotional supplies while staying within the budget
  • Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate
  • Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy
Requirements:
  • Proven sales executive experience, meeting or exceeding target
  • Proven ability to drive the sales process from inquiry to close
  • Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings
  • Ability to position Navion against competitors
  • Ability to work well with others and promote a team environment
  • Excellent listening, negotiation and presentation skills
  • Excellent verbal and written communications skills
Benefits:
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k)
  • PTO for full time positions
  • Short & Long Term Disability Insurance
  • Life Insurance
  • Career Advancement Opportunities

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