Digital Marketing Specialist
7 days ago
SEM/PPC Specialist Job Opportunity
We're expanding our team with a skilled SEM/PPC Specialist to drive our clients' digital marketing success in North America. If you're passionate about mastering paid social and search marketing, we'll provide the training and support you need to excel.
As a key member of our team, you'll be responsible for managing budgets, ad targeting, and creative on Google and Meta platforms to drive qualified traffic and exceed client expectations. You'll analyze data, identify trends, and optimize bidding strategies to achieve maximum ROI. Your expertise will help us stay ahead in the ever-changing digital landscape.
This is a remote position, allowing you to work from anywhere in the United States. Join us in shaping the future of digital marketing and take your skills to the next level.
- Develop and execute tests to achieve maximum ROI across paid channels
- Analyze competitor SEM campaigns and stay up-to-date with industry trends
- Optimize bidding strategies for maximum efficiency and accuracy
- Track, report, and analyze website analytics and PPC initiatives
- Manage campaign expenses, staying within budget and estimating monthly costs
- Perform ongoing paid keyword discovery, expansion, and optimization
- Four-year degree preferred
- 2+ years experience in SEM/PPC or digital marketing
- Willingness to be trained on the latest digital marketing trends
- Experience with Google Analytics, Tag Manager, or Looker Studio a plus
- Strong analytical and written communication skills
- Ability to self-organize and work independently
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