Marketing Operations Specialist
5 days ago
We're a leading provider of intelligent identity solutions, dedicated to making digital experiences secure and seamless for all users.
Our mission is to empower individuals and businesses to thrive in the digital age by protecting identities and driving innovation.
We're headquartered in Denver, Colorado, with offices and employees around the globe, serving the largest and most demanding enterprises worldwide.
Job DescriptionThis role involves collaborating closely with our Demand Gen team to drive consistent pipeline growth through effective marketing campaigns. You will be responsible for managing campaign setup, email building, reporting, lead scoring, and Marketo/Salesforce synchronization.
Your tasks will include:
- Setting up marketing campaigns and programs, ensuring timely and accurate execution;
- Ensuring that no leads are left behind and every relevant engagement is accounted for;
- Working with external agencies to manage ticket queues, including SFDC campaign setup, list uploads, email and nurture program creation, testing, segmentation, and webinars;
- Analyzing operational and performance data against benchmarks, generating actionable insights, and making data-driven recommendations;
- Managing the marketing database for the AMER team, ensuring accurate and timely data acquisition and enrichment;
- Providing regular updates to stakeholders on campaign execution, MOps processes, and innovation.
You will work closely with our MOps team members to ensure scalable and measurable marketing programs that contribute to company goals and drive operational excellence.
Requirements and QualificationsTo succeed in this role, you'll need:
- At least 8 years of experience in Marketing Operations or Marketing Technology, preferably in Enterprise B2B tech, with expertise in Marketo and Salesforce;
- Strong problem-solving skills, ability to identify and solve complex problems across multiple systems;
- Effective communication skills, both written and verbal, with an ability to manage multiple priorities on tight deadlines;
- A deep understanding of marketing attribution, lead, contact, and account scoring and management;
- Experience with email marketing, including deliverability requirements and best practices.
Ping Identity offers a competitive salary range of $130,000 - $160,000, along with a comprehensive benefits package, including generous PTO and holiday schedule, parental leave, progressive healthcare options, retirement programs, and commuter offset (in specific locations).
We're committed to creating a diverse and inclusive environment where everyone's individuality is respected. If you're passionate about marketing operations and want to join a dynamic team that values innovation and growth, we'd love to hear from you.
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