Marketing Operations Manager

3 weeks ago

Cleveland, Ohio, United States JACK Entertainment Full time
Marketing Operations Manager Job Description

The Marketing Operations Manager will partner with Home Office Marketing, Player Development, and property operational leaders to create, implement, and execute ClubJACK and Retail Customer programming.

Key Responsibilities:
  • Oversight of the Promotions and ClubJACK teams, including team member training, development, and evaluation.
  • Champion of team member morale, motivation, open communication, and organizational improvements to increase productivity and performance.
  • Responsible for working with the JACK Entertainment home office team to create and distribute information regarding promotions, VIP functions, and other marketing events.
  • Formulate rules and submit them to Compliance and awareness for the OCCC, adhering to all promotional rules and regulations.
  • Responsible for the ordering and inventory of monetary marketing assets, including gifts, lottery tickets, and gift-card inventory.
  • Responsible for department P&Ls, administrative functions, and shift scheduling.
  • Ensure staffing levels are appropriate based on each promotion's forecasted business levels.
  • Ensure the Promotions Center and ClubJACK areas are clean, organized, and represent a professional environment.
  • Showcase exemplary guest service and resolve marketing operations guest issues in a timely manner.
  • Coordinate promotions and event programming with all appropriate departments.
  • Manage all vendor accounts, ensuring proper licensing, maintenance of relationships, and timely issuance of payments for vendor invoices.
  • Contribute to the development of promotions and events on the marketing calendar to drive incremental guest visits, increase player loyalty, and generate revenue.
  • Responsible for the execution of all on-site Promotions and Events, including owning the guest experience, monitoring rule compliance, and handling all on-site logistics.
  • Responsible for the execution of all aspects of the ClubJACK program, including coupon management and monitoring guest comping programs.
  • Licensed and authorized to obtain money from the cage and to distribute promotional prize money on the gaming floor.
  • Assist the Director of Marketing in other assigned duties.
  • Ensure compliance with all established departmental and companywide policies, the Code of Commitment, procedures, and regulatory requirements.
  • Follow all Purchasing guidelines, ensuring all necessary documents are complete and processed in a timely manner.
  • Create a compliance culture within the organization and foster an environment where team members feel comfortable reporting potential violations or misconduct.
  • Establish department performance goals, monitoring, and reporting on results for all assigned programs.
  • Maintain confidentiality of all matters regarding guests, team members, and business operations.
  • Perform administrative duties as required, completes necessary reports, and other related assignments and projects in a timely fashion.

Requirements:

  • Ability to work any day of the week and any shift, including holidays and weekends.
  • Ability to work independently.
  • Ability to sit, stand, or walk for long periods of time.
  • Ability to respond calmly and make rational decisions when handling employee conflicts.
  • Ability to maintain composure and excellent guest relations under all circumstances.
  • Ability to maneuver throughout all areas of the property and from floor to floor.
  • Ability to lift and carry up to 50 lbs.
  • Ability to read, write, speak, and understand English.
  • Maintain an upbeat and positive attitude across multiple tasks and environments.
  • Present a well-groomed, professional appearance.

Education and Experience:

  • BS/BA in Sales, Marketing, Finance, or similar related field preferred.
  • Two to five years in marketing experience in Casino, Hospitality, or Entertainment environment and/or general marketing with a focus on event planning and promotions.
  • Minimum two years of previous leadership experience, including budget preparation, forecasting, and expense management.
  • Excellent organization, communication, administrative, managerial skills, problem-solving, leadership, and analytical skills required.
  • Proficiency in Microsoft Office Suite products is required.
  • Detail-oriented and possesses organizational and time management skills.

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