Marketing Analytics Director
7 days ago
Alliance Animal Health is a rapidly growing Veterinarian Service Organization operating as a majority owner and business partner to numerous veterinary practices across the US. Our mission is to simplify our partners' journey by providing world-class business solutions, allowing them to focus on delivering exceptional animal care.
Our company culture revolves around Passion, Engagement, Trust, and Service (PETS), ensuring open communication and collaboration to deliver innovative solutions for the modern veterinary environment.
The Senior Manager of Marketing Analytics will play a pivotal role in driving our marketing strategy through data analysis and insights. This individual will lead the marketing analytics function, provide strategic guidance, and ensure data integrity across various marketing channels.
Key Responsibilities:- Data Analysis and Reporting: Conduct in-depth analysis of marketing data from our warehouse using existing reports and SQL to uncover trends, insights, and opportunities.
- Develop standardized dashboards and ad hoc reports to inform business decisions, with an emphasis on automation and scalability.
- Develop and maintain Tableau dashboards to visualize key metrics, telling the story behind the numbers and providing recommendations to leadership.
Estimated Salary: $125,000 - $150,000 per annum, depending on experience and qualifications.
Requirements:- 5+ years of experience in marketing analytics, with a focus on SQL, Tableau, Excel, and Amazon environments.
- Proven experience with media mix modeling, attribution models, paid media analysis, email campaign segmentation, and offline conversions optimization.
We offer a dynamic work environment, competitive salary, and benefits package, making us an attractive employer for professionals seeking a challenging role in marketing analytics.
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