Digital Marketing Lead Generation Specialist

7 days ago


Chicago, Illinois, United States Intersection Full time
Job Overview

Intersection is an innovative Out of Home media and technology company that transforms city life with its products and services. We deliver impactful programming, consumer amenities, and advertising to cities across America.

The role of Growth Marketing Manager at Intersection requires a highly skilled professional who can own digital lead generation strategy and execution. As a key member of the marketing team, you will report directly to the VP, Marketing and work closely with cross-functional teams to drive business growth.

This position is located in New York City, and you will be responsible for developing and implementing strategies to increase leads across various channels. You will serve as the expert in your field, taking on existing strategies, testing new approaches, and making recommendations to drive results.

Responsibilities
  • Owning SEM strategy and execution from end to end, including recommendations, optimizations, reporting, and troubleshooting.
  • Managing the website agency and maintaining ownership of the website, including routine updates and larger website updates and optimizations within the Wordpress platform.
  • Serving as the point person for onboarding new transit authorities and partners to the website, ensuring inbound links are available and working correctly.
  • Partnering with sales enablement to explore opportunities for outbound email strategy, including A/B testing and optimization of subject lines and templates.
  • Ensuring our products appear effectively across search engines and implementing best practices for organic and paid social media.
  • Working with the content manager to leverage social content for lead generation across social channels such as LinkedIn and Instagram.
Requirements and Qualifications
  • A minimum of 5-7 years of relevant B2B growth marketing experience, preferably with a focus on local markets.
  • Expertise in Search Engine Marketing (SEM) and ability to manage website updates and optimizations within the Wordpress platform.
  • Experience working with Hubspot and Salesforce, as well as managing outside partners.
  • Collaborative spirit and ability to work effectively within cross-functional teams.
  • Email marketing experience and ability to present strategies and results to high-level stakeholders.
About Us

At Intersection, we value diversity and inclusion, and strive to create an equitable environment where every employee contributes to the company culture. We celebrate every voice that makes us unique and every perspective that makes us grow.

We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.



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