Marketing Director

4 weeks ago


Huntsville, Alabama, United States Huntsville Healthcare Full time
Job Summary

We are seeking a highly skilled and experienced Marketing Director to join our team at Huntsville Healthcare. The successful candidate will be responsible for developing and maintaining a comprehensive marketing program to identify referral sources, develop partnerships, and generate admissions.

Key Responsibilities
  • Develop and implement a marketing strategy to promote the facility's services and attract new residents.
  • Build and maintain relationships with referral sources, including physicians, hospitals, and community organizations.
  • Conduct tours and pre-admission interviews with prospective residents and families, explaining the services and amenities of the facility.
  • Collaborate with the business office and Director of Nursing to ensure accurate census and payment of managed care residents.
  • Participate in the admission process, including pre-admission assessment, rate negotiations, benefit verification, cost analysis, and reporting as needed.
  • Provide excellent customer service to residents, families, and staff, ensuring a positive and professional experience.
Requirements
  • High School Diploma or equivalent required; degree in healthcare, marketing, or public relations preferred.
  • Minimum 2 years of experience in healthcare marketing or a related field.
  • Strong knowledge of marketing fundamentals and techniques, as well as casework process and medical settings.
  • Excellent communication and interpersonal skills, with the ability to work effectively with diverse groups.
  • Ability to work in a fast-paced environment and prioritize multiple tasks and responsibilities.
What We Offer
  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.


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